WATCH: P2PI LIVE Speakers Preview Upcoming Sessions
The Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, Nov. 12-14, will unite leading industry experts and top marketers from CPG brands, retailers and solution providers to discuss the rapidly evolving commerce marketing landscape. The event will take place in Schaumburg, Illinois, at Renaissance Convention Center Hotel.
Nestle Purina on “Human-Centered Connected Commerce — from Store to Site.”
On Nov. 13 from 10-10:30 a.m. CT, Jody Wasbro, senior vice president, strategy and experience design, WD Partners, will lead the discussion on how Purina’s world-class Lab9 Retail Innovation Center — which was reinvented this year — can lead to engaging, co-created physical and digital retail experiences that drive valuable customer relationships. Joining her on stage from Nestle Purina is:
- Stephen Wurth, director of shopper innovation and experience.
- James Kristof, vice president, sales and e-commerce.
- Tracey Johnson, director, marketing and e-commerce.
CPG Merchandising Leads on “Unifying Social, Digital and Physical Touchpoints for Instant Retail Decisions”
Jerry Fox, CEO and president of retail display manufacturer and branding solutions provider Bish Creative, will moderate a panel discussion with three industry experts from Kellanova, Hershey and Proximo Spirits on Nov. 14 from 10:30-11 a.m. CT. The panelists will share their insights and knowledge on capturing that all-important moment when a purchase decision is made. Bottom line: It doesn’t count until it’s in the basket. They’ll also explore brand touchpoints throughout the physical store, the idea of retail as a theater and how to capture brand impressions in the critical seconds it takes consumers to grab a product and put it in the basket. Panelists include:
- Kurt Deck, Associate Director, Design & Merchandising, Kellanova.
- Tiffany Pieja, Senior Manager, Permanent Merchandising, The Hershey Co.
- Amber French, Point of Sale Manager, Proximo Spirits.
Attending this event can be a game-changer for commerce marketers looking to elevate their strategies and drive results. Don’t miss this opportunity to get ahead of the curve. We promise a packed agenda and blend of education, inspiration and valuable insights through informative sessions covering dedicated topics and tracks.