Mergers & Acquisitions

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

The convenience store giant will open 500 “standard stores” by 2027, with 125 opening in 2025. This new format is larger and more contemporary, and includes more fuel pumps, fresh food and digital offerings.

The combined analytics entity will provide a set of solutions and customer insights across retail intelligence, brand performance and connected transport.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.

The deal will provide clients of all three organizations broader access to audience targeting, media measurement, in-flight optimization and clean room solutions.

The convenience store giant will purchase Giant Eagle’s GetGo Cafe + Market banner, while eyeing an even bigger deal with 7-Eleven’s parent company.

The asset acquisition of the Minnesota-based company would expand Meyers' footprint in the folding cartons sector.