CPG Merchandising Leads to Discuss 'Retail Theater' at P2PI LIVE
In a world where consumers are inundated with social and digital promotional images, it’s crucial for brands and retailers to capture that momentum in the physical world, where shoppers make split-second purchase decisions.
Jerry Fox, CEO and president of retail display manufacturer and branding solutions provider Bish Creative, will moderate a panel discussion with three industry experts from food and BevAlc CPG giants at the Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, Nov. 12-14. The panelists will share their insights and knowledge on capturing that all-important moment when a purchase decision is made. Bottom line: It doesn’t count until it’s in the basket.
Additionally, they’ll explore the multiple brand touchpoints throughout the physical store, the idea of retail as a theater and how to capture brand impressions in the critical seconds it takes consumers to grab a product and put it in the basket.
Panelists include:
- Kurt Deck, Associate Director Design & Merchandising, Kellanova
- Tiffany Pieja, Senior Manager, Permanent Merchandising, The Hershey Co.
- Amber French, Point of Sale Manager, Proximo Spirits
Don’t miss the session, scheduled for Thursday, Nov. 14, at 10:30 a.m.
P2PI LIVE & Expo will take place in Schaumburg, Illinois, at the Renaissance Convention Center Hotel. The premier event promises a packed agenda and blend of education, inspiration and valuable insights through informative sessions covering dedicated topics and tracks.
