Publicis Groupe

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.

Jason Goldberg argued that focusing on AI efficiency misses the bigger threat: a fundamental shift in how consumers shop and decide.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

The collaboration provides a full-service solution uniting strategy and data insights, content, media and operations under one platform.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.