Publicis Groupe

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

The collaboration provides a full-service solution uniting strategy and data insights, content, media and operations under one platform.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

Jason Goldberg, chief commerce strategy officer at Publicis Groupe, shares how he thinks AI shopping assistants like Perplexity’s "Shop Like a Pro" will transform commerce and retail media.

The event, Nov. 12-14, will provide an array of insights and expert analysis on data-driven approaches, fragmentation, diverse consumers, evolving market dynamics and more.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.