Consumer Electronics

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

From in-store activations to service-led media, retailers share what’s working at scale.

The moves reflect the electronics retailer’s broader strategy to position its stores as discovery hubs for new technology.

The rollout is expected to drive traffic and new opportunities for Best Buy Ads.

The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

The UK-based brand brought its screen-free audio entertainment system to Target stores for the first time in October.

Learn about the retailer's "Intel Battle Stations" in select stores.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.