eCommerce

CMX Private Marketplace helps brands manage Sponsored Product campaigns with expanded targeting capabilities and offline sales insights.

The solution is designed to help CPG brands create an always-on, interactive destination to engage and reward shoppers.

Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.

After a successful launch, the U.K. retailer is adding hundreds of SKUs to its website and app based on customer search queries.

Couldn't make it to Retail Media Summit UK in London last month? Catch up on all you missed here.

The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon.

At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.

The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.

UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.

The limited-edition capsule collection of handbags and jewelry plays up nostalgia to target Gen Z ahead of the holidays.