Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.
P2PI's retailer profiles are updated regularly with promotional developments, collaborations, AI activity and more. Here is a sampling of recent profile additions. The changes are made biweekly.
Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.
The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.