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Path to Purchase NOW Series 2023
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Walmart Hairitage by Mindy McKnight E-Commerce Page
Pampers Brings Peppa Pig to Walmart for Potty Training
The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart.
Raw Sugar Expands to Walmart
Clean personal care brand Raw Sugar launched at 4,000 Walmart stores in February as it continues an aggressive retail expansion.
Paramount Unveils DTC Website
The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime.
Alka-Seltzer Touts OTC at Amazon
Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
Weather Channel Alka-Seltzer Display Ad
Amazon Alka-Seltzer Brand Showcase
Retail Radar: Shopping Gets Smarter
Recent retail news includes personalization advancements, some home improvement remodeling and one retailer's plans to tap Open AI, creator of ChatGPT.
Criteo Acquires Brandcrush
The Australian-based company boosts Criteo’s retail media business, particularly in the offline space.
P2PI Research: Evolution of the In-Store Shopping Experience
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.
Best Buy Ads Introduces Campaign Management Platform
My Ads, which is currently in pilot with seven partners through Best Buy's retailer media network, initially offers self-service reporting for onsite display and sponsored products campaigns.
Fresh Market Talks Launching a Live Shoppable Video RMN
Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.