Artificial Intelligence

Amazon is leveraging fresh grocery fulfillment, agentic AI and ultra-fast delivery to drive massive cross-category shopping and campaign performance.

Is the modern consumer truly driving purchases, or are algorithms silently steering the cart?

AI is transforming the traditional responsibilities of the marketer, and two senior leaders debated how much the dynamic is changing.

Learn how the company's in-store strategy is shifting away from physical store hardware.

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.

The grocer outlined its growth strategy at its Investor Day event.

The mass merchant sees discovery and AI reshaping the shopper journey.

P2PI's retailer profiles are updated regularly with e-commerce developments, in-store news, loyalty programs and more.

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

See what 800 U.S. adults had to say, according to data from Breaktime Media.

Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.

CEO Susan Morris details 4 "AI big bets" to improve performance.