Nature Nate's Honey Drives Growth in Northeast The omnichannel campaign leveraged AI and predictive tools for disruptive ads. Waitrose Expands Partnership With Caffe Nero Coffee House The U.K. retailer is bringing a new concept to select Waitrose grocery stores, and the first Caffe Nero to a John Lewis location. Activation Gallery: New Product Launches Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts. Infographic: Holiday Meal and Gift Shopping Trends More than half of shoppers prefer to gift practical and useful items during the holiday season, according to data from Breaktime Media. Empire Co.’s Loyalty Program Launches Holiday Gift Card Campaigns Shoppers can earn points on partner promotions. Campbell Soup Co. Names Jill Pratt Chief Marketer of Meals, Beverages The former McCormick & Co. CMO will partner with Campbell's category and sales teams to attract new consumers and strengthen customer partnerships. 10 CPG Brands Recognized for Packaging Redesigns The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases. Enfamil 'Trusted Nutrition For Every Stage' Shelf Talker Target 'Green Bean Fixings' Endcap Header 1
