Clorox Tests Social-First Commerce With TikTok Shops — and Early Results Are Promising The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales. Loblaws Pine-Sol '$5' Shelf Talker Burt's Bees 'True To Nature' Sidekick Burt's Bees Boosted 'Next-Level Skin Care' Shelf Talker And Display Amazon Burt's Bees Display Ad Amazon Burt's Bees Advent Calendar Display Ad Amazon Burt's Bees Advent Calendar Display Ad 3 Mistakes That Can Derail a Product Launch at the Shelf Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. Glad '50% Recycled' Shelf Dangler Clorox 'Kills 99.9%' Shelf Talker 1 2 3 4 5 Next Last