Clorox Co.

The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales.

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

Inflation has caused prices to shift so much over the past two years that The Clorox Co. felt it needed a better perspective on the optimal cost of its products. In the spring, it turned to Kroger’s retail data science company for help.

The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres.

Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.