Clorox Uses TikTok to Test New Scents The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation. Clorox Tests Social-First Commerce With TikTok Shops — and Early Results Are Promising The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales. 3 Mistakes That Can Derail a Product Launch at the Shelf Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. How Brands Like Clorox, Brita Build Personalization-at-Scale Frameworks CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale. Brands Helped Kroger 'Score Big' During March Madness Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness. How Target Geared Up for the Super Bowl The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands. Clorox Targets 50% of Media Spend on 1-to-1 Personalization by 2030 The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences. Top Retail Media-Related Stories From November CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month. 84.51° Helps Clorox Understand Its Prices in a Time of Rapid Change Inflation has caused prices to shift so much over the past two years that The Clorox Co. felt it needed a better perspective on the optimal cost of its products. In the spring, it turned to Kroger’s retail data science company for help. Burt's Bees Teams With Amazon on 'Screencare' Product Sets The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres. 1 2 3 4 5 Next Last
