In-Store Experience

This infographic explores how digital engagement influences in-store behavior, how physical retail experiences shape purchase decisions and three strategies for connecting the shopper journey across channels.

Retail media growth, evolving store formats, shopper insights and our picks for standout in-store activations.

Consumer Pulse data finds that 69% of consumers bought something unplanned during their most recent errand trip, creating opportunities for convenience retailers and CPG brands.

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

Value, local relevance, in-store discovery and technology shape the shopping experience at the East Coast cooperative.

Learn how national displays, signage, Shaq and a months-long sweeps support the campaign.

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

A dedicated retail space has launched in about 1,000 U.S. stores.

Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.

This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.