In-Store Experience

The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.

A new partnership between the British retailer and Toys R Us ANZ will open branded shops inside nine WHSmith “high street” stores.

Petco Union Square combines the best of the retailer’s physical and digital offerings, including a grooming salon, full-service veterinary hospital, curated merchandise assortment and JustFoodForDogs in-store kitchen.

The Cheez-It Stop is located in Joshua Tree, a popular California getaway. Open for one week, it invites road trippers to fill up on the snack brand, rather than car fuel.

To better understand grocery chains’ ability to attract shoppers during this period, InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more.

Learn & Earn in-store signage, branded QR codes and shelf tags to launch at 19 stores across eight states this summer.

The limited-edition “Revolution Beauty x Fortnite” collection launched 27 SKUs exclusively at Walmart stores nationwide and online on May 27.

Following a three-year pilot with Microsoft-backed Cooler Screens, Kroger is rolling out digital smart screens to 500 stores.

The Canadian Asian grocery chain opened a new location at the CF Fairview Mall in a vacated store, as part of an $80 million revitalization project by the mall’s owners.

The farmer-owned cooperative and dairy manufacturer has grown its presence at airport with the “PDX Play Area,” located in the same concourse as the Tillamook Market.

For CPGs in the U.S., stores are overwhelmingly still the place shoppers are making purchase decisions, but there is big opportunity to influence shoppers through in-store media, or “in-store experiences,” as Tim Bagwell and Kristina Kovar of Barrows called it at P2PI's Future Forward conference.