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2024 Media Kit
Lancome Leverages Influencers for DOOH Campaign
L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls.
Cabinet Health Debuts New Packaging at Target
Cabinet Health launched updated versions of its glass pill bottles and refill pouches exclusively at Target.
SpartanNash Adds More In-Store Robots
After a successful pilot, SpartanNash will expand the use of Simbe's autonomous inventory robot, Tally, at 60 additional stores.
Target Supports Tide's Sustainability Challenge
Procter & Gamble once again activates Tide’s ongoing #TurntoCold sustainability challenge in the mass merchant's stores and through Target.com.
New York Grocers Work With Grocery TV
D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV, an in-store digital advertising network, to expand their physical advertising touchpoints.
Mondelez Re-Ups Deal With Sustainable Packaging Provider
The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability.
Movie Merchandise Gets Spotlight at Walmart
Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.
Dollar General Expands In-Store Media Offerings
New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.
Quad Acquires In-Store Digital Media Provider
With the acquisition of Dart Innovations, Quad will enable CPGs to deliver relevant promotions, share key product information and point to adjacent product options in stores.
Walmart to Add 150 U.S. Stores Over Five Years
The new and remodeled stores will reflect Walmart's “Store of the Future” concept, featuring improved and modern layouts, expanded product selections and innovative technology.
Planet Fitness Unveils Its Own Media Network
Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads.
Dollar General Steps Up Focus on Produce
Building on its initiative that added fresh produce to 5,000 stores, the discount chain is expanding a pilot that enhances perishable forecasting and ordering at these locations.