P-O-P Showcase: Best-in-Class Displays

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.

Everything You Need to Know About P2PI's Retail Media Summit 2026

The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship.

Shoppers Are Reading Labels More Closely — Here’s How Brands Can Respond

There are growing concerns from U.S. consumers about artificial ingredients and increased awareness of product labels when making purchasing decisions, according to a new shopper study from the Acosta Group.

Gatorade Campaign Showcases Hydration Innovation

PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance.

Capri Sun Brings Fan Favorite Back to Stores

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

Industry News Briefs

Mar 10, 2026
Swiftly, MDI Team to Boost Shopper Engagement, Digital Experience for Independent Grocers
Feb 24, 2026
Raley's Launches Member Prices Loyalty Program
Feb 25, 2026
Infillion Acquires Catalina
Feb 20, 2026
Komerz Acquires Pathformance

Field Report: Petco Leverages Astrology

Petco continued the trend of humanizing pets by encouraging shoppers to learn their pet’s zodiac sign and buy them associated apparel and toys.
Newell Optimizes Product Detail Pages With AI Agent

A new partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO.
NACDS to Honor Retiring President and CEO at Annual Meeting

Steven C. Anderson will step down after 20 years of service for the National Association of Chain Drug Stores.
Michaels Refreshes Its Rewards Program

Upgraded program brings more savings and perks as well as exclusive member-only benefits.
Target Reveals Multiyear Strategy for Growth

The plan from CEO Michael Fiddelke includes investments in store operations and a revival of product development.
Field Report: Olipop Teams Up With Cocokind at Ulta

A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.

Institute Awards

Mark your calendar for Path to Purchase Institute awards programs for 2026, including the Retail Media Awards, Women of Excellence, 40 Under 40 and Omnishopper Awards. Learn how to get involved!

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Member Exclusive Retailer Profiles

Need a full download on a specific retailer? From merchandising to in-store and promotional strategies, P2PI members can browse detailed profiles on 38 leading retailers in the U.S. and Canada.

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P2PI members have exclusive access to our robust image vault comprising thousands of images depicting digital activations, in-store displays and more across a variety of retailers, product categories, channels and themes.

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