- Ulta Beauty’s new layout showcases brands as well as categories, while also emphasizing service offerings.
- Member ExclusiveKroger has united fellow sponsors of the International Chili Society’s World Championship Chili Cook-off for a “Chili Your Way” campaign.
The Path to Purchase Institute compiled a roundup of activity that caught our eye from an increasingly crowded field of players.
The Path to Purchase Institute will again recognize the next generation of leaders in commerce marketing with its second annual 40 Under 40 Awards.
We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.
- Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.
- The BevAlc company’s Topo Chico hard seltzer finds an audience online.
- Colgate-Palmolive and 1WorldSync share best practices for product content.
Industry News Briefs