P2PI Opens Nominations for 2026 40 Under 40 Awards

Our fifth annual program recognizes young professionals in commerce marketing and their contributions to the industry.

Deadline EXTENDED for 2026 OmniShopper Awards

We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.

Two Sessions to Watch at P2PI's InStore Ignite

Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

Ace Hardware Partnership Allows Brands to Better Manage Campaigns

Learn how advertisers will have more ways to activate RedVest Media campaigns alongside other retail media investments.

Ace Hardware Debuts Experiential Store Format

Member Perspective

Beyond AI: The Smartest Brands Are Betting on the Aisle

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

Big Y Launches Quirky Loyalty Rewards Campaign

"Free Finds You" focuses on the emotional payoff of unexpected gifts.

Industry News Briefs

Jul 7, 2026
Ace Hardware Partnership Allows Brands to Better Manage Campaigns
Jun 26, 2026
Instacart Launches Immersive Feed Feature for Advertisers
Jun 21, 2026
DaVinci Commerce Launches End-to-End Agentic Commerce Solution
Jun 21, 2026
Best Buy Canada Selects Perion to Power DOOH Retail Media

07/07/2026
Blue Buffalo Helps Pet Parents Celebrate America's 250th

The brand is offering an exclusive Instacart deal and tips for pet safety to help consumers enjoy summer celebrations.
07/07/2026
Go Raw Tempts Consumers With 'Uncomplicate Snacking' Campaign

The brand’s inaugural campaign, which will add out-of-home efforts this fall, tries to ease shoppers’ decisions in the snack aisle.
07/07/2026
Top Retail Media Stories From June 2026

Walmart, Kroger and others shared retail media-related news and advancements during the month.
07/07/2026
Bubly Uses Y2K Nostalgia for 'Melted Ice Pop' Campaign

The brand turned to actor Chad Michael Murray for social effort that includes an exclusive limited-edition bundle at Walmart.
07/06/2026
Top In-Store Experience Headlines From June 2026

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.
07/06/2026
Member Perspective

How Brands Can Show Up Authentically During Cultural Moments

Breaktime Media's Brad Godwin shares how CPGs can engage and connect with audiences in unexpected ways.

P2PI Retailer Playbook: Lowes Foods Retail Theater

As many retailers prioritize convenience and efficiency, Lowes Foods has taken a different approach: creating a more experiential, community-oriented store environment designed to encourage discovery and shopper engagement. Our latest P2PI Retailer Playbook breaks down what brands and retailers can learn from Lowes Foods’ in-store approach.

Download Report

Eyes on the Aisles: FIFA World Cup 2026

Soccer fans aren't the only ones watching the historic international tournament — brands and retailers are unlocking massive opportunities in the aisles. In our latest member-exclusive report, we round up the most innovative brand activations and retail strategies captured by P2PI editors during this year’s tournament.

Explore Now

P2PI Category 'In Brief': The State of Snacking

From wellness movements and GLP-1 developments to growth drivers, the Path to Purchase Institute's latest category "In Brief" research report looks at the market forces fueling the snacks category. Members can download the full report.

Download Report