VIDEO CASE STUDY: How Haleon Won Game Day at Walmart

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

P2PI's Packed Retail Media Summit Agenda Is Live

The Path to Purchase Institute is gearing up for its 2026 Retail Media Summit with can’t-miss sessions, speakers and strategic discussions for the event, June 2-4 at the Palmer House Hilton in Chicago.

Henkel Hits Streets With Göt2b Mobile Experience

The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept.

Secret Uses Creators to Target Young Professionals

Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.

Member Perspective

Closing the Gap Between Digital Media, In-Store Sales

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Eyes on the Aisles: FIFA World Cup 2026

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

Industry News Briefs

May 8, 2026
Giant Eagle Selects Digital Promotions Partner to Further Value Strategy
May 7, 2026
Circana Helps Retailers Act on Market Performance
May 5, 2026
Barrows Connected Store Names Becca Bocci Head of Data and Insights, NA
May 4, 2026
Topsort Debuts Self-Service In-Store Ads to Scale Retail Media Past Digital Platforms

Member Perspective

In-Store Experience: The Solution to Retail Media's Growth Problem

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.
Member Perspective

5 Loyalty Programs Nobody Talks About (That Are Quietly Winning)

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.
Target Taps Into the Power of Social Media

Big-box retailer launches two creator programs designed to turn inspiration into purchase.
Stater Bros. Markets Rolls Out In-Store Retail Media

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.
Walmart Debuts Beauty Expert Role

The pilot program is currently underway at 22 stores in Texas and Arkansas.
Dollar General Links On-Site, Off-Site Retail Media With New Activation

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

Institute Awards

Mark your calendar for Path to Purchase Institute awards programs for 2026, including the Retail Media Awards, Women of Excellence, 40 Under 40 and Omnishopper Awards. Learn how to get involved!

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Member Exclusive Retailer Profiles

Need a full download on a specific retailer? From merchandising to in-store and promotional strategies, P2PI members can browse detailed profiles on 38 leading retailers in the U.S. and Canada.

Explore Now

P2PI members have exclusive access to our robust image vault comprising thousands of images depicting digital activations, in-store displays and more across a variety of retailers, product categories, channels and themes.

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