Gelson's Uses Ideal Digital Circulars Ahead of Latest SoCal Store Opening

The upscale grocer leveraged targeted digital media to drive awareness for its new small-format location.

Lowe's New Loyalty Offering Aimed at Families

Kids Club gives consumers reasons to share experiences and make connections inside retail locations.

Canada

Empire's Chief Marketing Officer Announces Retirement

Sandra Sanderson is set to retire in July.

Giant Eagle Adds Alcohol Cashback to Its Digital Channels

Swiftly partnership modernizes promos with unified solution.

Industry News Briefs

Feb 9, 2026
Bel Group Names Peter McGuinness CEO of Bel North America
Feb 6, 2026
J.M. Smucker Co. Names Katie Williams Chief Marketer
Feb 2, 2026
Cristina Costa Joins Peq as SVP of Sales
Feb 1, 2026
Kevel Moves Into Australia With Appointment of Chris Woodworth

How to Measure AI Success — and Machine-Age Marketing Metrics

Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes.
Target Tests Roundel Ads Within ChatGPT Conversations

The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms.
Target Names New Merchandising, Operating Chiefs Amid Realignment

The retailer appoints Cara Sylvester as chief merchandising officer and Lisa Roath as chief operating officer.
Instacart Expands Retail Marketplace Access Through Toast Partnership

Retailers using Toast's platform will be able to sync in-store inventory to Instacart while managing omnichannel operations from one platform.
Retail Automation Report: Store-Wide Solutions

From Amazon’s redesigned Dash Carts at Whole Foods to Walmart’s nationwide ESL rollout, automation has reached a tipping point in the grocery channel.
P2PI Accepting Speaker Submissions for Retail Media Summit

The June event returns to downtown Chicago, with speakers and deep-dive insights from top CPG brands and retailers.

Institute Awards

Mark your calendar for Path to Purchase Institute awards programs for 2026, including the Retail Media Awards, Women of Excellence, 40 Under 40 and Omnishopper Awards. Learn how to get involved!

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Member Exclusive Retailer Profiles

Need a full download on a specific retailer? From merchandising to in-store and promotional strategies, P2PI members can browse detailed profiles on 38 leading retailers in the U.S. and Canada.

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P2PI members have exclusive access to our robust image vault comprising thousands of images depicting digital activations, in-store displays and more across a variety of retailers, product categories, channels and themes.

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