Safeway Collaborates with YouTuber MrBeast
With the help of multiple brand sponsors, the retailer created a fully stocked mock grocery store as the site for MrBeast's latest video challenge, "Survive in a Grocery Store."
Path to Purchase Institute 2024 Media Kit
The Path to Purchase Institute (P2PI) presents consumer product marketing executives and brand
managers with a comprehensive, 360-degree perspective of the shopper journey.
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PetSmart Sells Exclusive Disney Products for Halloween
The exclusive "Tim Burton’s The Nightmare Before Christmas" celebrated the film’s 30th anniversary as part of the retailer’s ongoing partnership with The Walt Disney Co.
PetSmart Offers In-Store Photos with Santa
The retailer is luring shoppers to stores by offering pet parents a festive photo opportunity for their dog or cat as well as extra incentives for participating loyalty members.Shipt Enhances Website with New Holiday Campaign, AI Tools
The delivery company made updates for easier and quicker holiday shopping, including real-time order tracking and AI-powered search, along with a festive campaign featuring themed collections curated by celebrities.7-Eleven International to Acquire 7-Eleven Australia
The company plans to expand the product assortment and introduce new and diverse food products in Australia.
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