BJ's Debuts Retailer Media Network
BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.
Target Gets a 'Revolution x Clueless' Exclusive
Revolution Beauty London in August launched a limited-edition collection based on Paramount Pictures’ 1995 teen comedy "Clueless" with Target as its exclusive brick-and-mortar U.S. retailer.
2022 OmniShopper Awards Case Studies
The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.
That’s a Wrap
With the New Year just around the corner, Editorial Director Jessie Dowd feels compelled to reflect on all the changes, successes, challenges and surprises of the last year — both here at P2PI and across the commerce marketing industry.
2022 OmniShopper Awards: Integrated Path to Purchase Activation
Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.
Instacart Expands Brand Advertising Solutions
Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.
- Member Exclusive
Omnichannel Grocery Shopper White Paper
Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.
Meijer's New Grocery Store Debuts in January
The retailer will open two 75,000-90,000-square-foot Meijer Grocery stores in southeastern Michigan.
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Industry News Briefs
- 12/05/2022
Great Northern Updates Leadership
- 11/01/2022
Food Lion Expands Pickup Service
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Need Intel on the Retail Industry? Join us!
Join Path to Purchase Institute editors and special retailer guests as they discuss topics important to the retail industry.
Omni Joint Value Creation for BevAlc Brands
In an August Learning Lab, Chris Perry discusses how the BevAlc category, despite its current local restrictions, offers retailers incremental and profitable growth opportunity which will favor the brands and distributors who proactively create omnichannel joint value.
