Q&A: Mood Media and Vibenomics MergePaul Brenner, SVP of Retail Media and Partnerships at Vibenomics, discusses how Mood Media and Vibenomics have come together to lead in-store innovation.
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Pampers Brings Peppa Pig to Walmart for Potty TrainingThe brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart.
Retail Radar: Petco Partners; Ace Thinks Beyond Hardware
The past week's retail news included strategies to appeal to budget shoppers and a fresh pet food partnership.
Call for Nominations: Retail Media Awards
The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations close March 31!
Mood Media Acquires Vibenomics
The companies' combined assets will eventually create a turnkey solution for advertisers designed to simplify the ad-buying experience.
Report: Annual Spend Is Up While Consumers Offset Rising CostsCircana research shows consumers are spending less on products that were popular during the pandemic, though trade-offs vary widely among segments.
NCSolutions Launches Clean Rooms for CPG Buyer InsightsThe 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.
Walmart Focuses on CTV Ad PersonalizationThe retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time.
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Online Grocery Shopping – The Evolution Continues
In a January Learning Lab presentation, ChaseDesign executives examine the challenges and opportunities that are emerging within online grocery shopping.