Sam’s Club Expands MAP With In-Club Media, Experiential Activations

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

P2PI's Packed Retail Media Summit Agenda Is Live

The Path to Purchase Institute is gearing up for its 2026 Retail Media Summit with can’t-miss sessions, speakers and strategic discussions for the event, June 2-4 at the Palmer House Hilton in Chicago.

Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

Member Report: Mapping the AI Shopper Marketing Tech Landscape

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

Everything You Need to Know About P2PI's Retail Media Summit 2026

The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship.

Albertsons Begins Integration Across YouTube With Google's DV360

Keurig Dr Pepper is the launch partner for the retailer media network partnership.

Industry News Briefs

Apr 30, 2026
Axonet Acquiring RightSense to Boost Media, Measurement Strategy
Apr 27, 2026
Instacart Now Available in Claude AI
Apr 16, 2026
Grocery TV, ABCS Insights Partner for In-Store Sales Measurement
Apr 13, 2026
Belk Launches Beautyspace Shop-in-Shops

Walmart Enables Advertisers to Share 1st-Party Data Securely

Here's how an API feed will create greater connectivity for the retailer between business and key media partners.
The Fall Reset: Exploring Shopper Mindsets During Back-to-School Season

Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory.
Google Helps Ulta Beauty Offer More Personalized Experiences

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.
Field Report: Jewel-Osco Unites CPG Brands for 'Big Deal Energy' Program

The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.
Member Perspective

Creative Is the Missing Link in Retail Media's Next Phase

Here's why marketers are placing more emphasis on cross-channel storytelling, according to Big Happy's Gabby Stoller.
Ahold Delhaize USA Strengthens Digital Discovery-to-Cart Journey

Integration across all five U.S. brands connects media to measurable e-commerce sales.

Institute Awards

Mark your calendar for Path to Purchase Institute awards programs for 2026, including the Retail Media Awards, Women of Excellence, 40 Under 40 and Omnishopper Awards. Learn how to get involved!

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Member Exclusive Retailer Profiles

Need a full download on a specific retailer? From merchandising to in-store and promotional strategies, P2PI members can browse detailed profiles on 38 leading retailers in the U.S. and Canada.

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P2PI members have exclusive access to our robust image vault comprising thousands of images depicting digital activations, in-store displays and more across a variety of retailers, product categories, channels and themes.

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