Insider Intel: Pink Sauce Debuts as a Walmart-Exclusive
The TikTok-famous, pink-colored condiment hit shelves in January with plans for further expansion.
P2PI Seeking Nominations for 2023 Women of Excellence Awards
The Women of Excellence Awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. Nominations due June 16.
10 Trends Informing the 2023 Retail Landscape
From recessionary retail to the “Joyconomy” and inclusivity to Web3, the consumer experts and futurists at Wunderman Thompson Intelligence have provided their annual forecast of the most compelling trends to watch.
Retail Media Summit Sneak Peek
Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.
Walmart Brings Additional Retail Media to Stores
The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.
Grilling Season Shopper Trends
Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.
Retail Radar: Instacart Credit Card Debuts with a Spritz; Walmart Cuts Packaging Waste
Recent retail news includes Instacart's credit card launch and Rite Aid's new private label.
Giant Eagle Launches Retailer Media Network
Leap Media Group enables brands to serve up personalized experiences across the regional grocer's owned omnichannel properties, online or offline.
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Industry News Briefs
- 05/17/2023
Wakefern Expands In-Store Retail Media
- 05/10/2023
CitrusAd Introduces Keyword Bidding
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Paid & Organic Interconnectivity: How to Make 1+1=3
In a March Learning Lab presentation, FlyWheel's Amanda Wolff discusses best practices for integrating organic and paid investments to drive a "1 + 1 = 3" outcome with your retail media execution.
