P-O-P Showcase: Best-in-Class Displays, Beyond CPG

This gallery, Part 2 of our report, presents a sampling of eye-catching and effective activations representing a variety of products in categories beyond traditional CPG.

Ahold Delhaize, Giant Food, Weis Markets, Carrefour Execs Join GLP-1 Shopper Summit Lineup

Retailers, CPG leaders and industry experts will examine how the changing GLP-1 market is reshaping the basket, the store and brand growth.

Ahold Delhaize USA, Hy-Vee, Mondelez Leaders to Take the Stage at InStore Ignite

Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement.

Temptations Turns to Experiential Marketing

The brand's Cat Bodega pop-up in New York is supported by a digital scratch-off game that awards treats and merchandise.

Smart & Final Builds Out In-Store Media Network Through Quad Partnership

Grocery retailer Chedraui USA is expanding its in-store retail media capabilities through an expanded partnership with Quad that will deploy digital screens across 25 Smart & Final stores this fall.

P&G Expands Retailer Conversations Beyond Pricing, Promotions

CFO Andre Schulten says innovation and media spending are important parts of the shared mission.

Industry News Briefs

Sep 17, 2026
Smart & Final Builds Out In-Store Media Network Through Quad Partnership
Sep 15, 2026
Target Appoints Former Hilton Exec as CMO
Sep 11, 2026
Lars Djuvik Named CRO of Surfside
Sep 2, 2026
Adam Skinner Named CEO of Onescreen

09/16/2026
Dawn, Cascade Campaign Offers Tips for Game-Day Cleanup

The P&G brands team up with content creator Ann Michael Maye, wife of NFL quarterback Drake Maye.
09/16/2026
P2PI Names 40 Under 40 Class of 2026

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.
09/15/2026
Jell-O, Tower 28 Bring Familiar Flavors to Sephora

The limited-edition lip collection hits retail through an exclusive launch.
09/15/2026
Canada

Sobeys Parent Company Empire 'Stands Up' With Patriotic Ad

The ad spot celebrates the retailer’s “100% Canadian” operations.
09/14/2026
Winning 'Decision Season' — How Early Shoppers, AI Are Transforming Holiday Retail

InMarket’s latest report reveals that two-thirds of consumers begin shopping by October. Here is how brands must adapt.
09/14/2026
Best-in-Class P-O-P

Pepsi Campaign Declares 'Tailgating Deserves Pepsi'

The brand’s refreshed effort featuring Hall of Famer Jerome Bettis and current NFL player Justin Jefferson targets football fans on game day.

Retailer Playbook: Walgreens' In-Store Solutions

A member-exclusive report on Walgreens’ strategy to connect physical merchandising to larger efforts focused on health and wellness as well as seasonal and cultural moments.

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P2PI Category 'In Brief': Ice Cream

The Path to Purchase Institute's "In Brief: Ice Cream" research report looks at the market forces impacting the category, including shopping habits, heath trends and growth drivers. Members can download the full report.

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P2PI Category 'In Brief': Non-Alcoholic Beverages

From changing dietary concerns to discovery in the c-store channel, the Path to Purchase Institute's latest category "In Brief" research report looks at the market forces driving the non-alcoholic beverage category and what marketers need to look out for. Members can download the full report.

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