Hershey Helps Pokemon Celebrate 30 Years

Confectionery company provides limited-edition products accompanied by digital and social engagement.

Retail Media Summit to Spotlight In-Store Media, Commerce Strategy and the Evolution of Shopper Engagement

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.

KDP Study: Gen Z Is Swapping Go-To Drinks for Digital Discovery

Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report.

Whole Foods Market Scales Daily Shop Concept Into 3 New Cities

The retailer explains how the condensed format also doubles as a testing ground.

Instacart Expands Ads Manager to Retailers

The solution offers self-serve tools designed to drive growth across the marketplace.

Instacart expands Ad Manager to retailers

Sharpie, Elmer's Support 'Toy Story 5'

Brands offer a limited-edition collection of creative tools inspired by the film's colors and characters.

Industry News Briefs

Member Perspective

Why Return on Relationships Is the New ROI

In a world of plentiful tech solutions, Breaktime Media's Brad Godwin talks about the importance of human connection.
How Brands Are Using Amazon Transparency Codes Beyond Anti-Counterfeiting

Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce.
Field Report: How Pepsi, Vacation Launched a Lip Gel at Target

The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings.
Kraft Heinz Campaign Supports America250 Celebration

The company's "United Tastes of America" activation aims to bring consumers together for memorable summer moments.
Inside All Free Clear's World Cup Strategy With Henkel's Nicole Vigue

The brand is shifting the spotlight to youth soccer parents with a new sweepstakes and a partnership with former World Cup player Alex Morgan.
Grilling Season Shopper Habits

Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media.

Institute Awards

Mark your calendar for Path to Purchase Institute awards programs for 2026, including the Retail Media Awards, Women of Excellence, 40 Under 40 and Omnishopper Awards. Learn how to get involved!

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Member Exclusive Retailer Profiles

Need a full download on a specific retailer? From merchandising to in-store and promotional strategies, P2PI members can browse detailed profiles on 38 leading retailers in the U.S. and Canada.

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P2PI members have exclusive access to our robust image vault comprising thousands of images depicting digital activations, in-store displays and more across a variety of retailers, product categories, channels and themes.

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