Inside Best Buy’s Small-Format Store

Similar in size and appearance to a modern AT&T store, the format offers what Best Buy calls a “digital-first shopping experience” to shoppers in North Carolina.
an empty parking lot in front of a house

Shopper Insights & Measurement Forum Takes Place Dec. 6-7

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.
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In-Store Kiosk Leverages Sensory Marketing

Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience.
a room filled with furniture and a large window
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Omni Joint Value Creation for BevAlc Brands

In an August Learning Lab, Chris Perry discusses how the BevAlc category, despite its current local restrictions, offers retailers incremental and profitable growth opportunity which will favor the brands and distributors who proactively create omnichannel joint value. 

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graphical user interface, application