How Clorox Gets in Front of Back-to-School Consumers

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.

P2PI's InStore Ignite to Bridge Digital, In-Store Strategies

November event will address omnichannel challenges, AI implementation, and the future of in-store merchandising.

Kroger Health President Colleen Lindholz to Keynote GLP-1 Shopper Summit

Keynote to explore the growing connection between food, nutrition and healthcare and what it means for the industry as consumers place greater emphasis on their health.

Home Depot Taps KPM's Christine Foster to Lead Orange Apron Media

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.

Duncan Hines, Swiss Miss Bring Peanuts Characters Into Consumers' Kitchens

Conagra Brands entices shoppers with limited-edition baking mixes, cookie kits, hot cocoa gifts and collectible items featuring the iconic characters.

Member Perspective

2026 Promotional Trends at Target

Chris Thron of Digits shares what's working, what's changing and how brands should plan for fall at the mass merchant.

Industry News Briefs

Aug 25, 2026
Perion Accelerates In-Store Media Presence With PRN Acquisition
Aug 20, 2026
7-Eleven Expands Digital Promotions for Brands
Aug 19, 2026
Circle K Relaunches Retailer Media Network
Aug 11, 2026
Heaven Hill Brands Selects Brandhub for Trade Marketing

Perion Accelerates In-Store Media Presence With PRN Acquisition

Learn how the transaction connects physical retail footprints with digital scale for brands.
08/25/2026
How Coca-Cola Achieved 17-Year High, 25M Consumer Data Points With FIFA Flywheel

Through an integrated execution strategy, the company launched both global campaigns and tailored activations for local markets.
08/25/2026
Canada

Excel Positions Gum as a Personal Ritual in 'Chew Good' Platform

The platform launch follows last year's brand refresh.
08/25/2026
Retailer Playbook: Hy-Vee's In-Store Signals

A member-exclusive report on Hy-Vee's strategy to drive value, center health and wellness and maintaining a local connection to its shoppers.
08/24/2026
Hello Whipped Targets Gen Z With Foaming Toothpaste Line

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.
08/24/2026
Amazon to Expand Drone Delivery to Nearly 500 U.S. Cities

Prime Air customers can choose from millions of items, including everyday essentials like groceries and medication, for delivery in fast as 30 minutes.

P2PI Retailer Playbook: Target's In-Store Ethos

Target’s strategy to win the modern shopper relies on exclusive partnerships, high-design store formats and elevated merchandising. Our latest P2PI Retailer Playbook breaks down what brands and retailers can learn from Target’s in-store approach.

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Eyes on the Aisles: FIFA World Cup 2026

Soccer fans aren't the only ones watching the historic international tournament — brands and retailers are unlocking massive opportunities in the aisles. In our latest member-exclusive report, we round up the most innovative brand activations and retail strategies captured by P2PI editors during this year’s tournament.

Explore Now

P2PI Category 'In Brief': Non-Alcoholic Beverages

From changing dietary concerns to discovery in the c-store channel, the Path to Purchase Institute's latest category "In Brief" research report looks at the market forces driving the non-alcoholic beverage category and what marketers need to look out for. Members can download the full report.

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