Klarna's Eco-Friendly Pop-Up
The buy now, pay later fintech company opened a pop-up shop in Los Angeles focused on supporting its mission-driven merchant partners in July.
Coca-Cola Brings Summer Sweeps to Jewel-Osco
Coca-Cola Co. is running an exclusive sweepstakes at Albertsons Co.’s Jewel-Osco that awards one winner with 21 tickets to the Six Flags Great America theme park plus passes for reduced wait times and meals.
The New Consumer: The Latest in Shopping Behavior
A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.
Tennis Star's Suncare Brand Launches at Walmart
Walmart in April became the exclusive retailer of Kinlo, tennis star Naomi Osaka’s direct-to-consumer suncare brand, bringing the lineup of products for people with melanated skin to 2,500 of the retailer's 4,700-plus stores.
Vizit Future Forward: Visual Content Strategy
Path to Purchase Institute and Retail Leader teamed with Vizit on a research report examining the challenges and opportunities in creating visually engaging experiences for the online consumer.
Instacart Launches Catering Delivery
Instacart has integrated FoodStorm’s software into the Instacart app to make it easier to offer online ordering and delivery of catering items.
In-Store Marketplace Launches, Offering Integrated Retail Media Platform
An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.
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Industry News Briefs
- 08/08/2022
Best Buy Serves as Temporary PokeStop
- 08/02/2022
INEO Enters Into Programmatic Partnership
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Join Path to Purchase Institute editors and special retailer guests as they discuss topics important to the retail industry.
Learning Lab: Retail Media Muscle
In a March Learning Lab, industry expert Chris Perry and Ethan Goodman, senior vice president, The Mars Agency, discuss the current state of retail media, the latest capabilities and tactics, and measurement best practices within retail media.
