Wakefern Adopts Eagle Eye’s AI-Powered Loyalty Platform

Move aims to enable real-time personalization, supplier-funded engagement and future-ready marketing at scale.

Weigel's Updates In-Store Audio to Reflect Communities

The convenience chain is growing its retailer media network in partnership with My InStore Radio.

Weigel's Milk Crate Media retailer media network

Canadian Tire, Microsoft Partner to Launch AI Platform for Personalized Retail

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.

Canada

Empire Shuffles Executive Leadership Team

Company CEO Pierre St-Laurent names new team.

Industry News Briefs

Feb 20, 2026
Komerz Acquires Pathformance
Feb 9, 2026
Bel Group Names Peter McGuinness CEO of Bel North America
Feb 6, 2026
J.M. Smucker Co. Names Katie Williams Chief Marketer
Feb 2, 2026
Cristina Costa Joins Peq as SVP of Sales

Hellmann's Canada Teams Up With NBA Player for 'Starting Five Flavors' Campaign

The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots.
P2PI's 2026 Shopper Pulse Study: Wave 1

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.
Unilever Links Marketing, Data and AI to Prepare for Agentic Commerce Era

The manufacturer will overhaul its operations through a five-year partnership with Google Cloud.
Why Retail Media Success Depends on Alignment, Collaboration

Kenvue Canada's Matthew Maruscak and Newell Brands' Vidya Jagannathan talk communication, budget structure and consistency at Retail Media Summit Canada.
Exploring a New Generation’s Habits of Buying, Connecting

Current global challenges are changing the way consumers live, spend and connect, according to the latest insights from global creative company VML.
Albertsons Joins OpenAI Pilot for Targeted Promotions

The launch builds on the retailer's other AI efforts.

Institute Awards

Mark your calendar for Path to Purchase Institute awards programs for 2026, including the Retail Media Awards, Women of Excellence, 40 Under 40 and Omnishopper Awards. Learn how to get involved!

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Member Exclusive Retailer Profiles

Need a full download on a specific retailer? From merchandising to in-store and promotional strategies, P2PI members can browse detailed profiles on 38 leading retailers in the U.S. and Canada.

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P2PI members have exclusive access to our robust image vault comprising thousands of images depicting digital activations, in-store displays and more across a variety of retailers, product categories, channels and themes.

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