Walmart Brings Interactive Experiences to the Metaverse
Roblox users can access Walmart's ‘isles’ to collect virtual merchandise, view performances from music artists and unlock exclusive content.
Hershey Gives Walmart a Super Hero Exclusive
Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.
M&M's, Lil Nas X Support the LGBTQ Community
The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music.
Lowe's Introduces 'Digital Twin' Virtual Store
In partnership with Nvidia, the AR-enabled store concept allows the retailer and store associates to test out new displays or layouts virtually.
Drizly Introduces Retailer Media Network
Drizly Ads offers brands a full suite of advertising products, including search and display as well as custom ad solutions.
Quotient Expands Measurement Capabilities
Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.
Dr Pepper Stocks Fridges at Meijer
Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.
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Industry News Briefs
- 09/28/2022
84.51 Forms Science & Tech Team
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Join Path to Purchase Institute editors and special retailer guests as they discuss topics important to the retail industry.
Learning Lab: Retail Media Muscle
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