Albertsons Media Collective Calls for Change in iROAS Measurement

The retailer media network discusses a new measurement framework to help brands better interpret results.

Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

Carbone, Energizer Join 2026 Retail Media Summit Agenda

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

Walmart, Vizio Link TV Logins to Retail Sales Data

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

Georgia-Pacific Names New CEO, Elevates Consumer Products Leadership

David Duncan steps into the top role as Vivek Joshi expands oversight of the company’s consumer brands portfolio.

Mondelez Boosts In-Store Activations, Value Pricing and Premium Snacks as Shopper Behaviors Shift

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

Industry News Briefs

Mar 23, 2026
Pacvue to Bring Reddit Ads Into Commerce Operating System
Mar 18, 2026
GSTV Expands Leadership Team
Mar 17, 2026
Big Happy Forms 2026 Board of Advisors
Mar 17, 2026
Barrows Connected Store Unifying In-Store Media With New Partnership

Instacart and Nvidia Bring Physical AI to Grocery

Here’s how Caper Carts provide continuous learning for retailers and shoppers.
Costco's Retail Media Network Adds AI Onsite Ads

Find out how the retailer will use Moloco's deep learning technology to set the digital endcap.
Jimmy Dean Named Official Breakfast Partner of Stagecoach

The brand teams with the country music festival for the first time.
JJ Fleeman to Step Down as Ahold Delhaize USA CEO

The exec will depart at the end of June after 36 years to helm Dollar General.
Discovering What Impacts Shoppers' Decisions in Seasonal Buying

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.
Michelob Ultra Grabs Attention of Soccer Fans

New packaging celebrates the brand's connection to the World Cup.

Institute Awards

Mark your calendar for Path to Purchase Institute awards programs for 2026, including the Retail Media Awards, Women of Excellence, 40 Under 40 and Omnishopper Awards. Learn how to get involved!

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Member Exclusive Retailer Profiles

Need a full download on a specific retailer? From merchandising to in-store and promotional strategies, P2PI members can browse detailed profiles on 38 leading retailers in the U.S. and Canada.

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P2PI members have exclusive access to our robust image vault comprising thousands of images depicting digital activations, in-store displays and more across a variety of retailers, product categories, channels and themes.

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