Snapple to Stage Comedy Event on Ferry in New York

The brand has partnered with comedians Pete Davidson and Colin Jost to bring consumers a unique experiential activation.

Ahold Delhaize USA, Hy-Vee, Mondelez Leaders to Take the Stage at InStore Ignite

Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement.

Kroger Health President Colleen Lindholz to Keynote GLP-1 Shopper Summit

Keynote to explore the growing connection between food, nutrition and healthcare and what it means for the industry as consumers place greater emphasis on their health.

First Look: Inside Asianfresh's New Jersey Store

Take a look at Asianfresh Food Market’s New Jersey debut, as fresh food, warehouse-style value and aisles of discovery take center stage.

Best-in-Class P-O-P

P-O-P Showcase: Best-in-Class Displays, CPG Products

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.

Turning Corners: What 2026 Foot Traffic Reveals About the Holidays and Beyond

In this webinar, we’ll explore how consumer behavior is changing beneath the headline numbers, where trips are getting shorter and more frequent and which categories are gaining ground versus simply maintaining momentum.

Industry News Briefs

Sep 11, 2026
Lars Djuvik Named CRO of Surfside
Sep 2, 2026
Adam Skinner Named CEO of Onescreen
Aug 29, 2026
Big Happy Brings Independent Verified CPM to Digital Out of Home
Aug 29, 2026
Topsort Advances Commerce Media Infrastructure for Luxury Goods

09/09/2026
2026 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.
09/08/2026
Canada

Comfort Colors Engages Festivalgoers Through Immersive Experience

The brand encouraged consumers to showcase their creativity at Chicago’s Lollapalooza festival.
09/08/2026
Febreze Lets Consumers Take the Smell of Dunkin' Home

The brand partnership features limited-edition fragrances mimicking coffee and doughnut favorites that are available exclusively at Walmart.
09/08/2026
Member Perspective

How Digital Printing Can Help Brands Connect With Today's Shoppers

Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement.
09/08/2026
Field Report

Field Report: How Target Teamed Up With LoveShackFancy for Back-to-School Season

Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.
09/04/2026
Pure Leaf Campaign Serves Up Sweepstakes for Tennis Fans

The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience.

Retailer Playbook: Walgreens' In-Store Solutions

A member-exclusive report on Walgreens’ strategy to connect physical merchandising to larger efforts focused on health and wellness as well as seasonal and cultural moments.

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P2PI Category 'In Brief': Ice Cream

The Path to Purchase Institute's "In Brief: Ice Cream" research report looks at the market forces impacting the category, including shopping habits, heath trends and growth drivers. Members can download the full report.

Explore Now

P2PI Category 'In Brief': Non-Alcoholic Beverages

From changing dietary concerns to discovery in the c-store channel, the Path to Purchase Institute's latest category "In Brief" research report looks at the market forces driving the non-alcoholic beverage category and what marketers need to look out for. Members can download the full report.

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