2022 OmniShopper Awards Case Studies

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.
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That’s a Wrap

With the New Year just around the corner, Editorial Director Jessie Dowd feels compelled to reflect on all the changes, successes, challenges and surprises of the last year — both here at P2PI and across the commerce marketing industry.
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2022 OmniShopper Awards: Integrated Path to Purchase Activation

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.
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Join Path to Purchase Institute editors and special retailer guests as they discuss topics important to the retail industry.

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Omni Joint Value Creation for BevAlc Brands

In an August Learning Lab, Chris Perry discusses how the BevAlc category, despite its current local restrictions, offers retailers incremental and profitable growth opportunity which will favor the brands and distributors who proactively create omnichannel joint value. 

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