- Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.
- Aspire Brands’ Aspire Drinks launched its Healthy Energy products at Costco in June with an exclusive “Sweet Cherry” flavor.
Social Native introduces Instagram Reels within user-generated content shoppable galleries, creating more frictionless buying paths.
- The retail media offering allows brands to message consumers with a short-form video ad so they can add products directly to their digital cart.
- The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.
- The hard seltzer brand's first physical location, Truly LA, offers visitors an immersive experience including exclusive flavors, seasonal plates and a stage for live entertainment.
Industry News Briefs