Field Report: Method Gives Target, Walmart, Ulta Artist-Designed, Exclusive SKUs

Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

Danone's Ariel Dalton to Explore Scaling Relevance at InStore Ignite

Danone USA's head of strategic insights, planning and connected commerce will explore how brands can align teams, capabilities and investments around the consumer.

Kroger Health President Colleen Lindholz to Keynote GLP-1 Shopper Summit

Keynote to explore the growing connection between food, nutrition and healthcare and what it means for the industry as consumers place greater emphasis on their health.

Industry Research

Member Report: How Inflation, AI Are Impacting Back-to-School Shopping

The report from Epsilon offers insights on how to reach customers stressed by rising costs.

Walmart to Extend Scintilla Data Platform to Sam’s Club

The club retailer will gain access to the commerce intelligence system in 2027.

ANA Releases Framework for Retail Media Measurement Standardization

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

Industry News Briefs

Aug 20, 2026
7-Eleven Expands Digital Promotions for Brands
Aug 19, 2026
Circle K Relaunches Retailer Media Network
Aug 11, 2026
Heaven Hill Brands Selects Brandhub for Trade Marketing
Aug 5, 2026
Loblaw Advance Expanding Retail Media Advertiser Access

08/19/2026
Heinz's Love Lid Lets Consumers Choose Their Perfect Squeeze

The brand’s customizable lid is part of a limited-time bundle for peak grilling season.
08/19/2026
Shaq Helps General Mills Search for Biggest Cereal Fans

The brand’s inaugural “Biggest Fan” contest connects with consumers by offering prizes, exclusive merchandise and memorable experiences.
08/18/2026
Budweiser Takes Beechwood Reserve to Field of Dreams

The brand’s limited-edition brew celebrated the MLB game in Dyersville, Iowa, as part of a custom fan experience.
08/18/2026
Field Report

Field Report: Inside Dove’s Strategy for Activating Its FIFA World Cup Sponsorship at Target

Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.
08/18/2026
Member Perspective

Why Shopper Data Is the Only Advantage That Can't Be Undercut

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.
08/18/2026
Albertsons Cos. Names Emily Turner Chief Marketing Officer

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

P2PI Retailer Playbook: Target's In-Store Ethos

Target’s strategy to win the modern shopper relies on exclusive partnerships, high-design store formats and elevated merchandising. Our latest P2PI Retailer Playbook breaks down what brands and retailers can learn from Target’s in-store approach.

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Eyes on the Aisles: FIFA World Cup 2026

Soccer fans aren't the only ones watching the historic international tournament — brands and retailers are unlocking massive opportunities in the aisles. In our latest member-exclusive report, we round up the most innovative brand activations and retail strategies captured by P2PI editors during this year’s tournament.

Explore Now

P2PI Category 'In Brief': The State of Snacking

From wellness movements and GLP-1 developments to growth drivers, the Path to Purchase Institute's latest category "In Brief" research report looks at the market forces fueling the snacks category. Members can download the full report.

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