The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
What We Offer
Our commitment to the rapidly evolving world of commerce marketing is anchored in offering a robust member community that gathers the top thought leaders in the field for education, inspiration and connection. Our membership community of more than 300+ companies enjoys exclusive access to members-only resources —from proprietary research and data to a robust Image Vault and Retailer Profiles — as well as tools, training and education, share groups and much more. For more information on membership, click here.
The Path to Purchase Institute’s print publication — P2PI Magazine — is delivered to mailboxes six times a year, highlighting the most exciting developments, best practices, trends and research in commerce marketing. Subscribe here.
Stay on top of key trends and the latest news in omnichannel marketing with the Path to Purchase Institute's newsletter. Want to see it in your inbox? Subscribe using the link below and you'll start receiving our newsletter 3X a week — Tuesdays, Wednesdays and Thursdays — with spotlights on in-store experience (Tuesdays) and retail media (Wednesdays), in addition to other industry news that offers a 360-degree view of the shopper journey. Subscribe here.
P2PI aims to be an essential source of information and insights to help brand, retail, agency and solution provider executives do their jobs better. Our platforms provide these “path to purchase” executives with the intelligence they need to help their organizations adapt to change and ultimately succeed.
The goal for our editorial content is to be independent, fair and accurate. Our editorial team leverages the collective brainpower and influence of its Editorial Advisory Board — made up of industry insiders and thought leaders — to inform its reporting and editorial planning.
Any content paid for by an advertiser is clearly labeled as “sponsored content.” Any content that is editorially independent but created with the help of specific funding from an advertiser may be labeled “sponsored by,” “in collaboration with” or “presented by.”
If you believe something we published is inaccurate, please notify Editorial Director Jessie Dowd via [email protected].