Explore the State of Retail Media at P2PI LIVE & Expo
The Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, Nov. 12-14, features an agenda packed with insights and expert analysis on retail media, including sessions on omnichannel engagement, shopper behavior and the future of in-store retail media.
Speakers represent several key industry leaders, including Walgreens Advertising Group, Costco, DoorDash, Proximo Spirits and Omnicom Commerce. They bring insights into the latest strategies and tools for retail media.
Highlights include talks on building brand loyalty in the digital age, optimizing search impact, AI's role in CPG marketing and personalization, driving incremental growth through omni-category management and how data is transforming BevAlc.
More broadly, sessions will cover various strategies, including:
- Building Omnichannel Brand Loyalty: Best practices for engaging shoppers across digital and physical channels.
- Maximizing Search and Media ROI: Techniques for leveraging data to improve search effectiveness and media returns.
- AI in Retail Media: Insights into how AI and machine learning can transform CPG marketing.
- In-Store Retail Media Innovations: Exploring digital advancements in physical store environments.
[Also Read: Evolving Retail Media Landscape Emphasizes Need for Industry to Connect]
The event also addresses trends such as hybrid shopping and customer data utilization for media ROI.
Attending this event can be a game-changer for commerce marketers looking to elevate their strategies and drive results. Don’t miss this opportunity to get ahead of the curve. The event will take place in Schaumburg, Illinois, at Renaissance Convention Center Hotel. We promise a packed agenda and blend of education, inspiration and valuable insights through informative sessions covering dedicated topics and tracks.