Loyalty Marketing

VP of marketing Andy Comer details a value-driven reset spanning store formats, digital strategy and community connection.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

With inflation speeding up again, consumer sentiment has slipped, and that is going to have a big impact on their holiday spending.

The retailer's partnership with Swiftly builds on momentum within the convenience channel.

SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come.