Loyalty Marketing

See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations. 

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

In this webinar, we look at how, by mixing traditional methods with digital flair, brands can stay ahead of trends making sure they’re always relevant in this fast-paced world.

See how the brand is highlighting the launch of its rewards program and encouraging sign-ups through a sweepstakes.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact.

Here's a snapshot of an industry leader from the P2PI member community.