Kroger Revamps Rewards Program to Add Flexibility Shoppers can now choose how they use rewards points. Retail Media Central to Giant Eagle's Strategy, Justin Weinstein Says The chief merchandising & marketing officer explains how retail media fits into the supermarket chain's go-to-market strategy. 5 Loyalty Programs Nobody Talks About (That Are Quietly Winning) Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories. CVS Media Exchange Leans Into AI to Accelerate Campaign Planning, Optimization CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel. Why Loyalty Lives More on Packaging Than Apps Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard. Loyalty Beyond Transactions: Building the Relevance Engine Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain. How Josh Cellars Is Rethinking Loyalty in Fragmented Wine Market As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement. The Fresh Market Revamps Rewards Program, Launches Mobile App The app brings together deal discovery, meal inspiration and loyalty access. Harps Deploys AI Shopping Assistant at All Its Grocery Stores SmartMeals provides personalized meal inspiration and an easier way to shop. Budweiser to Celebrate Milestone Anniversary With Consumers The iconic brand’s fans are invited to a daylong event featuring interactive experiences. 1 2 3 4 5 Next Last
