Loyalty Marketing

P2PI's retailer profiles are updated regularly with promotional activity, collaborations, retail media news and more. Here is a sampling of recent profile additions. The changes are made biweekly.

Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it.

"Free Finds You" focuses on the emotional payoff of unexpected gifts.

Shoppers can now choose how they use rewards points.

The chief merchandising & marketing officer explains how retail media fits into the supermarket chain's go-to-market strategy.

A member-exclusive report outlining the key trends and consumer behaviors in the snacks category.

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.