P-O-P Spotlight: Holiday Activations Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season. P-O-P Spotlight: Inside Target's Immersive 'Stranger Things' Experience The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail. 2025 OmniShopper Awards: In-Store Marketing Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories. Hershey Identifies How Convenience Retailers Can Win at the Shelf Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth. How Coca-Cola Grew In-Store Sales at Dollar General Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation. PepsiCo 'Da Bears' Spectacular CVS Bloom x Packed Party Power Wing Packed Party 'Sip, Sip Hooray' Facebook Update Packed Party 'Celebration of Flavor' Instagram Update Ace Hardware Unveils Store Remodeling Investment The company plans to retrofit more than 80 stores with its Elevate3 Ace experiential format. 1 2 3 4 5 Next Last
