P-O-P Spotlight: Inside Target's Immersive 'Stranger Things' Experience The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail. 2025 OmniShopper Awards: In-Store Marketing Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories. Hershey Identifies How Convenience Retailers Can Win at the Shelf Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth. How Coca-Cola Grew In-Store Sales at Dollar General Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation. Ace Hardware Unveils Store Remodeling Investment The company plans to retrofit more than 80 stores with its Elevate3 Ace experiential format. Look Inside: Wine Rack Boutiques Debut in Select Farm Boy Stores The shop-in-shops focus on Ontario wineries and include limited edition options. How Hershey 'Shaqified' 7-Eleven's Slurpee Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor. Ikea, Best Buy Partner on In-Store Planning Experience The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas. Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools. P-O-P Spotlight: Mondelez, PepsiCo, L’Oreal & Others Turn Heads In-Store Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June. 1 2 3 4 5 Next Last
