Explore the Power of Strategic Co-Brand Partnerships With Bimbo Bakeries, Bob Evans at P2PI LIVE
Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.
Especially in today’s economy, shoppers want better quality meals, but price wins when they are at the shelf. As a result, many shoppers tend to buy private labels over national brands. Due to this shopper barrier, two powerful brands joined forces to elevate the breakfast occasion and earn customers’ dollars.
Shopper marketing and omnichannel leaders from Bimbo Bakeries’ Thomas’ and Bob Evans Farms will take the stage at the Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, on Nov. 13 to discuss how they collaborated to transform morning routines and breakfast essentials into moments of savory joy. Key takeaways:
- How Thomas’ and Bob Evans define partnership marketing, how they chose the right partner and their go-to-market approach.
- How the campaign came to life, from the national consumer plan to retailer-specific activations.
- Key learnings from the campaign.
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The speakers include:
- Cyndi Loza - managing editor, member content, Path to Purchase Institute
- Tony Fung - director of shopper marketing and e-commerce, Bob Evans Farms
- Stephanie Plehn, omnichannel marketing manager, Bimbo Bakeries
- Greta Santori, director, client leadership, Mars United Commerce