Digital Marketing

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.

The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

Chicory's Yuni Baker-Saito, Walmart Connect's Dominic Soria and Danone's MK Woltz break down the effectiveness of off-site and the approaches — and internal structures — that often hold CPG brands back.

See what the agency's SVP has to say about BevAlc strategy and accelerating discovery.

The brand uses limited-edition cans and a digital experience to take consumers through the genre’s history.

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.

Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.

The update gives U.S. advertisers more granular visibility into where Amazon DSP campaigns drive sales beyond Amazon.