Digital Marketing

The home improvement rivals launched similar AI tools to help shoppers with home projects and advice.

The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs.

The agentic technology enables brands, agencies and retailers to easily check ad creative and meet retailer specifications and legal requirements.

This year's event provided attendees with diverse perspectives on advancing their retail media journeys.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

Read about how the retailer will leverage Gen AI solutions to enhance product descriptions and attributions on its digital touchpoints.

See what the manufacturer's VP of marketing for food and nutrition has to say on strategy, Canada and more.

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

This ebook will help retail marketing leaders begin to map a new journey to profitability — one that takes into consideration the new and emerging trends that are shaping the future of retail. Discover strategies designed to shift the focus from merely increasing revenue to enhancing profitability and ensuring sustainable growth.