Digital Marketing

Spots take a lighthearted look at quirks of Canadian customers.

In-store signage supports the “New York State of Wine” campaign and encourages shoppers to join the effort.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.