Digital Marketing

Consumer Pulse data finds that 69% of consumers bought something unplanned during their most recent errand trip, creating opportunities for convenience retailers and CPG brands.

SheSpeaks and content creators discuss driving retail awareness, engagement and sales.

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.

The mass merchant sees discovery and AI reshaping the shopper journey.

Learn how national displays, signage, Shaq and a months-long sweeps support the campaign.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

The diaper and wipes brand's full-funnel campaign touts its new baby care collection's quality, convenience and price through influencer marketing and giveaways.

Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.

He's spent his career advocating for change while stretching across functions — all to create a better customer experience.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

The cosmetics brand brought back its pickle-inspired Glow Reviver Melting Lip Balm in three limited-edition shades in August, exclusively at Ulta.