Digital Marketing

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer.

The national media network also named three new executives to its leadership team.

The iconic toy company gives consumers a new way to shop its collections and experience the brand online.

The effort taps fashion brand Luar for a collaborative multiyear platform that debuted at this year's New York Fashion Week.

This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store.

The limited-edition lip collection hits retail through an exclusive launch.

InMarket’s latest report reveals that two-thirds of consumers begin shopping by October. Here is how brands must adapt.

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.

The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.