Digital Marketing

Analysis of liquor store sales from Surfside offers insights on summer buying habits and advice for brands and retailers.

For pet brands, it's important to educate shoppers who may not be actively browsing but may still be open to guidance when the right need emerges, according to the head of Chewy Ads.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.

The company explains how it can add conversational context to product content for discoverability across AI models.

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.

The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.

The “Tour de Sizzle” campaign pairs the Spam brand with the children's entertainment property, offering consumers a limited-edition collectible can.

The brand leverages actor Danny Trejo for a Baja Blast campaign across linear television, streaming platforms and social media channels.