Digital Marketing

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.

Join our Webinar where Gopuff and General Mills will discuss how they are innovating to revolutionize retail media.

UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

A new partnership with Koddi provides Grubhub merchants access to tools like bid automation, targeted ad campaigns and granular performance reporting.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.