P2PI Events Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration. Field Report: How Target Teamed Up With LoveShackFancy for Back-to-School Season Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens. Pure Leaf Campaign Serves Up Sweepstakes for Tennis Fans The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience. Field Report: Inside Ulta's Back-to-School Marketing Strategy The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing. Sharpie Helps NFL Rookie Jeremiyah Love Emerge The brand is teaming with the Arizona Cardinals running back for a season-long, multichannel creative campaign. Charmin Targets College Students With 'Roommate Trials' Campaign The brand's social media effort focuses on common bathroom disputes while reaching young adults during the back-to-school season. How Clorox Gets in Front of Back-to-School Consumers The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season. How Coca-Cola Achieved 17-Year High, 25M Consumer Data Points With FIFA Flywheel Through an integrated execution strategy, the company launched both global campaigns and tailored activations for local markets. Hello Whipped Targets Gen Z With Foaming Toothpaste Line The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling. Shaq Helps General Mills Search for Biggest Cereal Fans The brand’s inaugural “Biggest Fan” contest connects with consumers by offering prizes, exclusive merchandise and memorable experiences. 1 2 3 4 5 Next Last
