Digital Marketing

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings.

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

A limited-edition launch sends candy lovers to stores through a global activation.

This session will break down how Air Wick partnered with The Krazy Coupon Lady to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The app brings together deal discovery, meal inspiration and loyalty access.