Marketing Tactics

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

The new page makes it easier to shop closer to home.

This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder.

Canadian retailers are highlighting Canadian-sourced products — and in some cases, U.S.-made ones — as a potential trade war unfolds.

The exec has industry education and mythbusting at the top of her to-do list.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

Here's a snapshot of an industry leader from the P2PI member community.

Watch the On-Demand webinar with KCL and Unilever for insights into Gen Z's grocery savings habits, shopping behaviors and savings strategies for brands and retailers.

Here's a snapshot of an industry leader from the P2PI member community.

Walmart, grocery stores and Amazon are among the top shopping destinations for the Feb. 14 holiday, according to data from Breaktime Media.