Marketing Tactics

SheSpeaks’ Aliza Freud and Pathformance’s Elizabeth Johnson unpack the shifting consumer mindset and what it means for brands in the year ahead.

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.

December 17, 2025 Webinar: Join our webinar to learn how retailers and brands can reimagine in-store experiences to keep pace with innovation without overwhelming the shopper.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE.

Mark your calendar for Path to Purchase Institute events in 2026.