Marketing Tactics

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

Instacart, 7-Eleven, Kroger, Metro and others unveiled store initiatives, updates and studies during the month.

Canadian grocer offers shoppers monthly deals on select items.

Recent retail news includes Walmart adding more higher-end items and adding polish to some store displays.

Yes, marketers can use AI to work better, smarter and faster — but only with the right balance of oversight and human intervention.

Albertsons is seeking to drive loyalty by reaching its audience beyond transactions and through localized and omnichannel marketing efforts.