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The P2PI audience opportunity guide: smarter ways to reach commerce marketers
Win in today's fragmented omnichannel landscape with the definitive market foresight. We surveyed the commerce marketing industry to uncover exactly how retail decision-makers source intelligence, engage with media, and select their vendor partners.
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Why should you download P2PI’s audience opportunity guide?
We asked our audience how they want to engage with content, where they want to receive it and what they expect to keep doing in the near future. Stop guessing where your buyers are spending their time. Instead, download P2PI’s exclusive guide to commerce marketers’ consumption habits and decision-drivers.
Here is a sneak peek of what they answered and how you can turn our proprietary data into your competitive advantage:- Commerce marketing leaders trust P2PI to cover top topics better than any other source with 89% of commerce marketers relying on P2PI as their primary resource for industry intelligence and decision-making.
- That audience is highly influential where 77% of P2PI readers are directly involved in organizational purchasing decisions for retail solutions.
- Influence and trust translate into measurable ROI with 1 in 7 brands and retailers sourcing new products or solutions directly from P2PI media channels in the past 12 months.
- Digital budgets keep increasing and you will want to do the same. 2 in 3 vendors and solution providers anticipating to maintain or increase their digital advertising investments next year.