Packaged Beverages

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.

Courtney Nordin explains how the brand found success with this program, which won a 2025 OmniShopper Award.

Albertsons Cos.’ banner emphasized its Chicago ties at the start of football season by partnering with several brands, including P&G and PepsiCo, on promotions tied to their shared sponsorship of the Chicago Bears.

Nestle’s Pure Life made a $20,000 contribution to ShopRite’s Partners in Caring program to celebrate the 25th anniversary of the retailer’s hunger fighting program.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

Coca-Cola Co. discontinued Diet Cherry Coke in 2020 but brought the flavor back at Kroger over the summer as part of the retailer’s increased push for exclusive beverages.

Functional soda is becoming an increasingly crowded market. Get a glimpse of how three key brands are ranking in share of shelf.