Packaged Beverages

PepsiCo’s Mountain Dew is making an aggressive marketing push at Circle K this summer with multiple sweepstakes and exclusive seasonal flavors.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

Tapping into the functional beverage trend, Sprouts Farmers Market used its evergreen Forager Finds platform to spotlight its exclusive partnership with all-natural, protein-infused soda brand Proda.

The exclusive flavor debuted earlier this year as the brand sought to strengthen its relationship with the convenience store chain.

Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.

Partnering with Jewel-Osco and Walgreens for the live experience, the brand engaged fans in stores, online and at the beach.

The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales.