Tapping into the functional beverage trend, Sprouts Farmers Market used its evergreen Forager Finds platform to spotlight its exclusive partnership with all-natural, protein-infused soda brand Proda.
Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.
Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.
