Packaged Beverages

Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.

Danone’s plant-based beverage brand has run omnichannel programs at Target for the last two years to spotlight its sustainability efforts.

New York-based and Black-owned culinary collective Ghetto Gastro expanded its partnership with Target by launching a line of breakfast products exclusively at the mass merchant on July 30.

The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.

7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.

Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.

Coca-Cola Move's debut features a new packaging design as well as a song from Rosalia, an interactive QR code and a metaverse-inspired experience for consumers.

For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.