Hershey Co.

Read about the Industry Impact winners from The Hershey Co., Ahold Delhaize USA, Mars Snacking, DoorDash, Blue Chip, Epsilon, Pentaleap, Flywheel, Havas Media Network North America and Circana.

The confectionery giant is shifting to an always-on strategy at retail while driving growth among low-income shoppers.

The effort taps fashion brand Luar for a collaborative multiyear platform that debuted at this year's New York Fashion Week.

Project Partners Network's Leigh Ann Schwarzkopf shares the intellectual property types trending in food, health and elsewhere.

Direct consumer research reveals GLP-1 users aren’t skipping treats, but are reshaping how, when and what they snack on.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

Leaders from Hershey and Chobani share how they are partnering with retailers to rethink assortment, improve on-shelf availability and use data to make faster decisions.

To help celebrate America’s milestone, the chocolatier offers new experiences and nostalgic flavors at Hershey's Chocolate World.

Confectionery company provides limited-edition products accompanied by digital and social engagement.

Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.

Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth.