Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand. Hershey Identifies How Convenience Retailers Can Win at the Shelf Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth. Hershey Case Study: 'Shaq-a-licious XL Gummies Launch at Walmart' We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart. How Hershey 'Shaqified' 7-Eleven's Slurpee Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor. Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. Target, Hershey Among Brands Embracing Sustainable Packaging Innovations Innovations such as recyclable snack wrappers and paper wine bottles reflect how brands are addressing shifting consumer trends. Hershey Optimizes Social Media Content With AI With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity. 4 Trends From the 2025 Sweets & Snacks Expo Nostalgic favorites and multi-sensory experiences continue to dominate the categories. C4 Sends a 7-Eleven Shopper to WrestleMania Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20. Walmart Positions Lego Exclusives as 'Easter Treats' A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart. 1 2 3 4 5 Next Last
