Hershey Co.

Leaders from Hershey and Chobani share how they are partnering with retailers to rethink assortment, improve on-shelf availability and use data to make faster decisions.

To help celebrate America’s milestone, the chocolatier offers new experiences and nostalgic flavors at Hershey's Chocolate World.

Confectionery company provides limited-edition products accompanied by digital and social engagement.

Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.

Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth.

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Innovations such as recyclable snack wrappers and paper wine bottles reflect how brands are addressing shifting consumer trends.

With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity.