General Mills, Breaktime Media to Talk Gamification in Shopping at P2PI LIVE
Leaders from General Mills and Breaktime Media will take the stage at the Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, Nov. 12-14, in a session about how to level up your marketing game.
Denzel Washington, manager, brand experience, commerce, for General Mills’ Morning Foods, and Breaktime Media’s senior vice president of CPG partnerships, client evangelist, Brad Godwin, won’t just talk about discounts. Instead, they’ll discuss leveraging game mechanics (think points, challenges and activities) to transform shopping into an exciting experience.
In this session, the speakers will reveal their cheat codes to incorporate gamification into marketing initiatives as a way to not only attract customers, but also keep them coming back for more. The speakers will:
- Review what gamification really means, why shoppers love it and how it can unlock new levels for your brand.
- Explore important tactics and strategies.
- Take a peek at some success stories from brands who are winning in the gamification arena.
Don’t miss this session on Wednesday, Nov. 13, from 10:45-11:15 a.m. P2PI LIVE & Expo will take place in Schaumburg, Illinois, at Renaissance Convention Center Hotel. The premier event promises a packed agenda and blend of education, inspiration and valuable insights through informative sessions covering dedicated topics and tracks.