Toy, Hobby, & Games

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

Mattel partnered with Walmart on the Hot Wheels Legends Tour, which has become the world’s largest traveling car show, for the eighth straight year.

Partnership brings exclusive SKUs to the convenience stores' shelves.

The convenience retailer tapped into nostalgia and built on its celebration of car culture by partnering with Mattel to launch an exclusive collection.

The game and puzzle maker is working with Syndigo to optimize content for generative AI platforms like ChatGPT.

The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console.

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

Target is selling 14 exclusive Funko Pop! figures during its annual “Target Con” campaign.

A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart.