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Solutions & Innovations
Path to Purchase NOW Series 2022
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The Omnichannel Landscape
For CPG brand marketers, there's no escaping retail media and its importance.
Instacart Grows Media, Measurement Solutions
Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.
2022 Guide to Retail Media Networks
The inaugural guide features in-depth profiles from 18 leading companies.
Drizly Introduces Retailer Media Network
Drizly Ads offers brands a full suite of advertising products, including search and display as well as custom ad solutions.
Quotient Expands Measurement Capabilities
Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.
Dr Pepper Stocks Fridges at Meijer
Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.
Walmart’s Latest Ad Advancements
Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features.
Sam’s Club Evolves With Pacvue Partnership
Sam’s Club MAP advertisers can now access search and sponsored product ads, enabling them to better reach and engage with the club's members.
P2PI Research: Shopper Engagement with Retail Media
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.
Brands Supports Wellness at Target
GSK ran an "All for Wellness" campaign at Target this spring, shining a spotlight on the manufacturer's efforts to help underserved communities.
Permission.io Launches a Web3 Customer Data Platform
Advertisers using Permission.io's DSP can coordinate Web3 user engagement within the larger marketing ecosystem and gather insights through Treasure Data.
Kroger Precision Marketing Adds Video, CTV Advertising
The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.