Retail Media

Their Retail Media Summit session provides examples of connecting upper funnel brand messaging to the moment of decision.

The chief merchandising & marketing officer explains how retail media fits into the supermarket chain's go-to-market strategy.

Brands can now use AI-driven capabilities to measure actual incremental sales and refine live campaigns, eliminating the need for traditional holdout markets.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.

Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.

A campaign spotlighting the program’s latest winner hits GSTV network in local markets.

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.

In a world of plentiful tech solutions, Breaktime Media's Brad Godwin talks about the importance of human connection.

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.