The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.
Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.
We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.
For pet brands, it's important to educate shoppers who may not be actively browsing but may still be open to guidance when the right need emerges, according to the head of Chewy Ads.
Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.
New research from P2PI and Convenience Store News reveals what's driving investment, where retailers and brands disagree, and what must happen to accelerate growth in convenience retail media.
