Retail Media

The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.

The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.

Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.

Executive Art Sebastian discusses standing up a retailer media network as well as the c-store chain’s unique position in America’s Heartland.

The three key factors to consider when working with various networks, according to Goodway Group's Kim Hatch.

OmniSDK factors in the most opportune moments to serve applicable ads and offers across the path to purchase and beyond.

The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies.

The latest edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across 65 criteria in five performance areas: audience targeting, measurement & reporting, media opportunities, innovation and partnership.