Retail Media

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

The format automates execution while tying ad performance to real-time consumer interests and intent signals.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

Avie Leang-Lorenzo, VP of merchandising solutions and business intelligence, will explore how Canadians are redefining what “worth it” means in today's environment.

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion.

P2PI's retailer profiles are updated and added to regularly with e-commerce news, retail media developments, research, collaborations and more. Here is a sampling of recent activity — which is updated biweekly.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.