Retail Media

He's spent his career advocating for change while stretching across functions — all to create a better customer experience.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

The national media network also named three new executives to its leadership team.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience.

This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark.

Learn about the company's chief growth officer, general manager of Epsilon Digital and its chief solutions officer.

Two brand and retailer-only workshops will help attendees tackle real-world challenges around measurement and growth through hands-on exercises and peer collaboration.

The retailer partnered with Digits to offer a full suite of digital and in-store media tactics.

This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store.