Retail Media

The network's new capabilities help brands reach their customers in key moments.

The Chicago-based market research firm has launched Liquid Activation, a solution that brands, agencies and media partners can use to build, customize and activate purchase-based audiences.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

Discover how organizational shifts and AI are redefining the retail landscape at the P2PI event, June 2-4 in Chicago.

Learn how the Midwest grocer is prioritizing relevance to deliver better ad performance and consumer trust.

See how brands are navigating rising acquisition costs and fragmented channels.

Find out how the company is working with Accenture through a global partnership.

The retailer media network discusses a new measurement framework to help brands better interpret results.

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.