Retail Media

Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The Children’s wellness brand ventured beyond wearables for the first time in April, launching insect repellent for babies.

Ferrero's Sarp Tunçay says retail media professionals can stay relevant by moving closer to business decisions and further from routine execution. 

A Retail Media Summit session with Quad examined why we're seeing a significant shift in retail media spend toward in-store networks.

Their Retail Media Summit session provides examples of connecting upper funnel brand messaging to the moment of decision.

The chief merchandising & marketing officer explains how retail media fits into the supermarket chain's go-to-market strategy.

Brands can now use AI-driven capabilities to measure actual incremental sales and refine live campaigns, eliminating the need for traditional holdout markets.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.

Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.