Retail Media

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion.

P2PI's retailer profiles are updated and added to regularly with e-commerce news, retail media developments, research, collaborations and more. Here is a sampling of recent activity — which is updated biweekly.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

The discussion will feature speakers from The J.M. Smucker Co., Wonderbrands and Danone Canada.

The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.