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2024 Media Kit
Tesco Forms Media Partnership With Car Giant
The deal will bring Vauxhall Motors branding and advertising to the British grocery chain’s electric vehicle (EV) charging stations as well as other Tesco channels.
Wawa Unveils Retailer Media Network
Goose Media Network enables brand partners to engage shoppers through customizable ads and campaigns across Wawa’s website and app as well as video at the pump.
Coffee Mate's 'Mean Girls' Creamer Gets the Spotlight at Target
The creamer launched nationwide in January, coinciding with both the 20th anniversary of Paramount Pictures' "Mean Girls" comedy and the Jan. 12 theatrical release of a remake.
P2PI Hosts Party for Retail Media OGs
Attending Shoptalk next month? Join P2PI for a free evening of networking, drinks and light bites on Monday, March 18, at The Cosmopolitan in Las Vegas, after a day of learning.
Walmart to Ramp up Retail Media Business With Vizio Acquisition
The purchase of the TV manufacturer and its advertising business would enable Walmart advertisers to connect with and serve shoppers in new ways, including TV and in-home entertainment and media experiences.
Giant Eagle Adds In-Store Audio Ad Content
The regional grocer's retailer media network has partnered with Stingray to launch contextual, audio-enabled advertising tactics across 194 stores across.
Stanley Starts the New Year With Target Exclusives
Stanley launched a sunset-hued New Year New You tumbler collection exclusively at Target in December.
Target Supports Tide's Sustainability Challenge
Procter & Gamble once again activates Tide’s ongoing #TurntoCold sustainability challenge in the mass merchant's stores and through Target.com.
BelVita Gamifies Breakfast at Target
Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite.
New York Grocers Work With Grocery TV
D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV, an in-store digital advertising network, to expand their physical advertising touchpoints.
Movie Merchandise Gets Spotlight at Walmart
Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.
Dollar General Expands In-Store Media Offerings
New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.