Retail Media

Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.

Dunnhumby's Tracey Lewis explains why the latest AI tools cannot replace cross-functional alignment and strategy.

GSTV announced a series of leadership hires, promotions and board member updates as it sets its sights on continued growth.

Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns.

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

Ten executives from companies such as Netflix, Heineken and Dick's Sporting Goods will help guide Big Happy’s growth in omnichannel advertising and CGI-driven creative technology.

Barrows and Qsic are integrating digital and first-party retail data from real-world transactions to measure performance.

New campaign platform for Loblaw discount banner aims to tell new customers exactly what it offers.