Retail Media

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings.

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.