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Kroger Precision Marketing Targets via Snapchat
Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.
Jameson Orange Launches with a Pinterest Color Takeover
Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.
Mirakl Unveils Retail Media Solution
Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.
TikTok Tests In-App Purchasing in U.S.
TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.
Baby Care Brand Proudly Rolls Out to Target
Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade.
Target Proudly Brand Showcase
Carrefour, Publicis Create Joint Retail Media Venture
The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023.
PepsiCo Walmart NFL Display Ad
Walmart PepsiCo NFL Landing Page
Strategus Supports CTV for Retail Media Networks
Company introduces a solution in conjunction with V12 to leverage first-party mover and homeowner audiences and target the growing CTV market.
Kroger J&J 'Pays to Be Prepared' Promotional Page
J&J Touts Holiday Incentive at Kroger
Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.