The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.
The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.
The new mobile interface and navigation system, which will roll out in October, is the first phase of an enterprise-wide digital transformation for Family Dollar and Dollar Tree.
The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions.
Brands are reallocating funds from digital platforms and traditional media as well as non-advertising and “below-the-line” shopper/trade marketing, according to research from IAB.
The DOOH supply side platform will help Wovenmedia's retail clients attract spending from brands looking to advertise programmatically on in-store digital screens.
The ad campaign communicates the benefits of shopping at Sunnyside dispensary through 30-second audio and in-app digital banners that drive users to the retailer’s e-commerce platform.
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
