ARTICLES BY THIS AUTHOR

• 1/21/2026

  Key Food Expands Loyalty, Cashback Offers

  Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

  Jacqueline Barba

  
• 1/21/2026

  P2PI Launches Interactive Guide With Recommendations for BevAlc Product Detail Pages

  The experience is an adaptation of P2PI’s previously published article and infographic outlining BACi’s “good, better, best” PDP framework.

  Jacqueline Barba

  
• 1/21/2026

  BP Introduces Digital Coupons Through Earnify App

  The pilot integrates digital CPG offers into BP’s loyalty app as convenience retail continues to expand its digital engagement playbook.

  Jacqueline Barba

  
• 1/19/2026

  RMS Canada Session to Explore What’s Next for Retail Media Growth

  Leaders from Loblaw Advance, Canadian Tire and Environics Analytics will unpack what’s emerging as RMNs move beyond early experimentation.

  Jacqueline Barba

  
• 1/19/2026

  Nominations Open for 2026 Retail Media Awards

  P2PI’s fourth annual awards program honors top commerce marketers who are pioneering retail media. Nominate a colleague or peer by Feb. 20!

  Jacqueline Barba

  
• 1/13/2026

  EnsembleIQ Promotes Lisa Johnston to VP of Content for Path to Purchase Institute, Consumer Goods Technology, Progressive Grocer

  Johnston will lead a unified editorial approach focused on delivering greater value across the retail and consumer goods landscape.

  Jacqueline Barba

  
• 1/13/2026

  7-Eleven CMO Marissa Jarratt Departs Amid Executive Leadership Changes

  Jarratt’s departure is notable given her central role in shaping 7-Eleven’s modern marketing, loyalty and retail media strategies.

  Jacqueline Barba

  
• 1/12/2026

  RMS Canada Panel to Explore Why Trust Is Becoming the New Currency in Retail Media

  A session featuring Google Canada and Mark Anthony Brands will explore how creative innovation and scalable data strategies will shape the next phase of retail media.

  Jacqueline Barba

  
• 1/12/2026

  Walmart, Kroger, Home Depot, Others Accelerate Agentic AI Deployments

  Google’s Gemini-powered AI tools are pushing retailers beyond pilots and into real-world execution across discovery, commerce and customer service.

  Jacqueline Barba

  
• 1/8/2026

  Top Retail Media Headlines From December 2025

  Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.

  Jacqueline Barba