Jacqueline Barba

Digital Editor
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Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.



Report: Annual Spend Is Up While Consumers Offset Rising Costs

Circana research shows consumers are spending less on products that were popular during the pandemic, though trade-offs vary widely among segments.

NCSolutions Launches Clean Rooms for CPG Buyer Insights

The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.

Walmart Focuses on CTV Ad Personalization

The retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time.

Mood Media Acquires Vibenomics

The companies' combined assets will eventually create a turnkey solution for advertisers designed to simplify the ad-buying experience.

Best Buy Increases Number of Yardbird Showrooms

The retailer's outdoor furniture brand grows its footprint by opening 11 additional dedicated stores in major U.S. cities.

German Grocer Rewe Opens Fourth Hybrid-Autonomous Store

The largest 'Pick & Go' store to date, this latest location features a just-walk-out shopping experience that uses intelligent cameras and shelf sensors.

Paramount Unveils DTC Website

The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime.

Michaels Unveils Online Marketplace

The specialty arts and crafts retailer has soft-launched a third-party online marketplace within Michaels.com to offer a more expansive, curated assortment of products and enhanced customer experience.

Best Buy, Roku Build Advertising, Product Partnership

The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.

Calling All Agencies: Take Our Retail Media Survey

The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.