Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/9/2026
InStore Ignite
- 10/26/2026
Walmart Builds Infrastructure for Agentic Commerce, With Implications for Retail Media
The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences. - 10/21/2026
InStore Ignite Sessions Explore New Approaches to In-Store Growth
From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience. - 10/20/2026
Consumers Seek More Human, Experiential Brand Connections, Study Finds
Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue. - 10/19/2026
Field Report: Old Spice Brings NFL Collection to Life at Walmart
A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season. - 10/4/2026
Giant Eagle's Justin Weinstein Joins GLP-1 Shopper Summit Agenda
This session will explore how retailers are making health a strategic growth driver as GLP-1 adoption reshapes consumer behavior, merchandising and loyalty. - 9/30/2026
Marketers See Full-Funnel Role for In-Store Media, Report Finds
An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. - 9/28/2026
Retailer Playbook: How Mariano's Builds In-Store Discovery
The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience. - 9/22/2026
P2PI Names 2026 Hall of Fame Inductees
This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark. - 9/21/2026
Interactive Workshops to Help Brand, Retail Leaders Turn Insights Into Action at InStore Ignite
Two brand and retailer-only workshops will help attendees tackle real-world challenges around measurement and growth through hands-on exercises and peer collaboration. - 9/20/2026
The In-Store Retail Media Opportunity
This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store. - 9/15/2026
P2PI Names 40 Under 40 Class of 2026
The fifth annual awards program spotlights the next generation of leaders in commerce marketing.
