Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/5/2026
CVS Media Exchange Leans Into AI to Accelerate Campaign Planning, Optimization
CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel. - 4/29/2026
Everything You Need to Know About P2PI's Retail Media Summit 2026
The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship. - 4/28/2026
P2PI's Packed Retail Media Summit Agenda Is Live
The Path to Purchase Institute is gearing up for its 2026 Retail Media Summit with can’t-miss sessions, speakers and strategic discussions for the event, June 2-4 at the Palmer House Hilton in Chicago. - 4/28/2026
Sam’s Club Expands MAP With In-Club Media, Experiential Activations
The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.” - 4/21/2026
How Josh Cellars Is Rethinking Loyalty in Fragmented Wine Market
As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement. - 4/21/2026
P2PI Announces 2026 Retail Media Award Winners
Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media. - 4/14/2026
IAB Releases Commerce Media Guidelines Focused on Performance, Standardization
The guide comes as the industry increasingly shifts toward AI and operational efficiency. - 3/31/2026
Giant Eagle, Ferrero Join 2026 Retail Media Summit Agenda
Discover how organizational shifts and AI are redefining the retail landscape at the P2PI event, June 2-4 in Chicago. - 3/31/2026
Top 3 Factoids for Your Next BevAlc Strategy Meeting
From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026. - 3/25/2026
Georgia-Pacific Names New CEO, Elevates Consumer Products Leadership
David Duncan steps into the top role as Vivek Joshi expands oversight of the company’s consumer brands portfolio.
