ARTICLES BY THIS AUTHOR

• 3/24/2026

  Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges

  The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

  Jacqueline Barba

  
• 3/24/2026

  Walmart, Vizio Link TV Logins to Retail Sales Data

  New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

  Jacqueline Barba

  
• 3/17/2026

  Carbone, Energizer Join 2026 Retail Media Summit Agenda

  Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

  Jacqueline Barba

  
• 3/9/2026

  Top Retail Media Stories From February 2026

  Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month.

  Jacqueline Barba

  
• 3/1/2026

  Top In-Store Experience Headlines From February 2026

  Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.

  Jacqueline Barba

  
• 2/23/2026

  Everything You Need to Know About P2PI's Retail Media Summit 2026

  The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship.

  Jacqueline Barba

  
• 2/19/2026

  Deadline EXTENDED for 2026 Retail Media Awards Nominations

  Nominate an outstanding peer or colleague by Feb. 27.

  Jacqueline Barba

  
• 2/10/2026

  Target Tests Roundel Ads Within ChatGPT Conversations

  The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms.

  Jacqueline Barba

  
• 2/9/2026

  Instacart Expands Retail Marketplace Access Through Toast Partnership

  Retailers using Toast's platform will be able to sync in-store inventory to Instacart while managing omnichannel operations from one platform.

  Jacqueline Barba

  
• 2/3/2026

  Newell Brands, Kenvue, Omnicom & Others Join Retail Media Summit Canada Agenda

  Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto.

  Jacqueline Barba