Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/3/2025
Albertsons Upgrades AI Assistant to Complete More Complex Tasks and Slash Shopping Time
Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement. - 12/2/2025
Unilever, SharkNinja, Lego, Google Named Amazon Holiday Partners
The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media. - 12/2/2025
Top Retail Media Headlines From November 2025
Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month. - 12/1/2025
P-O-P Spotlight: Inside Target's Immersive 'Stranger Things' Experience
The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail. - 11/25/2025
7-Eleven Rolls Out Alcohol Cashback Program
The retailer's partnership with Swiftly builds on momentum within the convenience channel. - 11/24/2025
Retail Media Summit Canada Returns For Third Year on Feb. 10
The program will be focused on tackling challenges, seizing opportunities and fueling growth in 2026. - 11/23/2025
Southeastern Grocers Modernizes Circulars With New Digital Platform
SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come. - 11/19/2025
P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey
Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event. - 11/18/2025
Target Expands AI Strategy With ChatGPT App
The conversational experience blends discovery, curation and checkout, and it reflects a broader shift happening in retail. - 11/18/2025
Chobani Pilot Anchors the Albertsons-NBCU CTV Measurement Launch
The clean room integration ties premium video impressions to in-store and digital sales.
