Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/4/2026
Giant Eagle's Justin Weinstein Joins GLP-1 Shopper Summit Agenda
This session will explore how retailers are making health a strategic growth driver as GLP-1 adoption reshapes consumer behavior, merchandising and loyalty. - 9/30/2026
Marketers See Full-Funnel Role for In-Store Media, Report Finds
An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. - 9/28/2026
Retailer Playbook: How Mariano's Builds In-Store Discovery
The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience. - 9/22/2026
P2PI Names 2026 Hall of Fame Inductees
This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark. - 9/21/2026
Interactive Workshops to Help Brand, Retail Leaders Turn Insights Into Action at InStore Ignite
Two brand and retailer-only workshops will help attendees tackle real-world challenges around measurement and growth through hands-on exercises and peer collaboration. - 9/20/2026
The In-Store Retail Media Opportunity
This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store. - 9/15/2026
P2PI Names 40 Under 40 Class of 2026
The fifth annual awards program spotlights the next generation of leaders in commerce marketing. - 9/8/2026
2026 Women of Excellence Winners
The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards. - 9/1/2026
P2PI's 2026 Shopper Pulse Study: Wave 3
The Q3 survey highlights pre-trip planning, product discovery, online-to-offline purchasing, the types of in-store displays most likely to capture shoppers' attention and more. Members can download the full report now. - 9/1/2026
Ahold Delhaize USA, Hy-Vee, Mondelez Leaders to Take the Stage at InStore Ignite
Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement. - 8/30/2026
Target Swaps TVs for Trading Cards in a Massive Retail Redesign
The retailer is making sharper decisions about what earns space on its sales floor, reallocating room from legacy categories to faster-growing areas such as functional coffee, collectibles and wearable technology. - 8/24/2026
Home Depot Taps KPM's Christine Foster to Lead Orange Apron Media
She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.
