Jacqueline Barba

Digital Editor
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Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.



Instacart Expands Brand Advertising Solutions

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.

BJ's Debuts Retailer Media Network

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.

Meijer's New Grocery Store Debuts in January

The retailer will open two 75,000-90,000-square-foot Meijer Grocery stores in southeastern Michigan.

Purina Debuts Holiday Vending Machine

Located at a mall in Los Angeles, the machine recommends and doles out treats based on a dog's or cat's personality.

NextUp Leadership Summit 2022 Takeaways and Action Items

NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.

Lindt Launches Virtual Chocolate Shop

The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays.

Mattel Rolls Out NFT Marketplace

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.

Pinterest TV Launches in Canada Ahead of the Holidays

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Digital Advertising Drives Black Friday 2022 Spend

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

YouTuber Generates Hype for Brand Launch at Ulta

Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.