Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/21/2026
Target Names Isaac Mizrahi First-Ever Creative Director at Large
The partnership with Mizrahi aims to elevate Target's merchandising authority and help shape product innovation and brand storytelling. - 6/10/2026
Call for Speakers: P2PI's InStore Ignite
We are looking for passionate speakers to explore what’s next for in-store engagement and commerce at our Nov. 10-12 event in Chicago. - 6/9/2026
How AI Is Reshaping Retail Media Roles
Ferrero's Sarp Tunçay says retail media professionals can stay relevant by moving closer to business decisions and further from routine execution. - 6/1/2026
Top Retail Media Stories From May 2026
CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month. - 5/31/2026
Nominations Open for P2PI's 2026 Women of Excellence Awards
The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry. - 5/31/2026
Entries Open for 2026 OmniShopper Awards
P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30. - 5/19/2026
Retail Media Summit to Spotlight In-Store Media, Commerce Strategy and the Evolution of Shopper Engagement
Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago. - 5/19/2026
How Brands Are Using Amazon Transparency Codes Beyond Anti-Counterfeiting
Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce. - 5/18/2026
P2PI's 2026 Shopper Pulse Study: Wave 2
The Q2 survey highlights a consumer shift from general economic caution toward more aggressive cost-management, plus a look at summer gathering realities. Members can download the full report now. - 5/5/2026
CVS Media Exchange Leans Into AI to Accelerate Campaign Planning, Optimization
CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.
