Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/11/2025
2025 Outlook: Emerging Retail Formats & Shopper Trends
Industry expert Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year. - 8/11/2025
P-O-P Spotlight: Back-to-School Hits the Aisles
Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others. - 8/11/2025
P2PI Names 2025 Hall of Fame Inductees
From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines. - 8/6/2025
Home Depot Courts Non-Endemic Advertisers in New Deal
Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data. - 8/6/2025
PriceSpider Rebrands as Wayvia, Unveils AI-Driven Commerce Intelligence Engine
The launch comes as major retailers such as Walmart are also preparing for a future shaped by agentic AI. - 8/5/2025
Workshops to Tackle In-Store Reinvention, Marketing Certainty at P2PI LIVE
The newly announced interactive sessions will explore in-store impact and performance media in a fragmented landscape. - 8/5/2025
Instacart Expands Alcohol Retail Reach With Bottlecapps Partnership
Carrot Ads will power new retail media opportunities for 1,300+ alcohol retailers. - 8/5/2025
Top Retail Media Stories From July 2025
Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month. - 8/4/2025
Ikea, Best Buy Partner on In-Store Planning Experience
The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas. - 7/30/2025
CeraVe Launches Multi-City Tour With a Giant Gift Box Pop-Up
The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.
