Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/18/2025
Institute Awards
Mark your calendar for Path to Purchase Institute awards programs for 2026. - 12/17/2025
Hydration, Home, Household Budgets Top Shoppers' 2026 Priorities
Research from Kroger’s 84.51° reveals how wellness goals and financial caution are reshaping new-year behaviors. - 12/17/2025
Sobeys to Unpack the New Value Equation for Shoppers at RMS Canada
Avie Leang-Lorenzo, VP of merchandising solutions and business intelligence, will explore how Canadians are redefining what “worth it” means in today's environment. - 12/16/2025
Kroger Ramps Up In-Store Retail Media With Screen Rollouts to 600 Stores
Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments. - 12/16/2025
General Mills Activates Albertsons' New Off-Site Retail Media
Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion. - 12/15/2025
See Inside Target's Design-Forward New York Concept Store
The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus. - 12/10/2025
2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce
P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026. - 12/9/2025
RMS Canada Panel to Explore 'the Canadian Edge' in Retail Media
The discussion will feature speakers from The J.M. Smucker Co., Wonderbrands and Danone Canada. - 12/9/2025
Pinterest Integrates Walmart Cart-Building for Recipes
A U.S. pilot program collapses the funnel between inspiration, product selection and checkout. - 12/8/2025
P-O-P Spotlight: Holiday Activations
Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.
