Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/6/2025
Gallery: Beyonce's Hair Care Brand Gets Star Treatment in Historic Ulta Launch
We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date. - 4/2/2025
Dollar General, CVS, Sephora and More Face Off With Beauty Sales Events
Explore how retailers are elevating the category with increasingly competitive annual spring sales. - 4/1/2025
Walmart to Ramp Up Use of Interactive Product Videos
See how the retailer is expanding a long-term partnership and focusing on the product detail page experience. - 4/1/2025
Simon Leverages Guest Wi-Fi Data to Bolster Retail Media Capabilities
Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers. - 4/1/2025
Top Retail Media Stories From March 2025
Costco, Ahold Delhaize, Instacart, P2PI and others shared retail media-related advancements, collaborations, other news and perspectives during the month. - 3/31/2025
P2PI Debuts Retail Media Planning & Analysis Playbook
Our new industry resource, created in collaboration with the Retail Media Guild share group, unpacks approaches to holistic campaign planning and analysis. - 3/31/2025
Hello, Happy Products Founder to Headline Retail Media Summit
The creative mind behind some of today’s most successful CPG brands will explore modern brand strategies and the evolving retail landscape. - 3/30/2025
Meijer Continues to Expand Neighborhood Market Format
The retailer will open another small-format store in Metro Detroit in April. - 3/26/2025
Infographic: How Shoppers Are Rethinking Food Choices
New research from 84.51° highlights how consumers are prioritizing health while balancing value. - 3/25/2025
Instacart Expands Retail Media Reach with Hy-Vee Partnership, Caper Cart Ads
As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.
