Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/15/2026
P2PI Names 40 Under 40 Class of 2026
The fifth annual awards program spotlights the next generation of leaders in commerce marketing. - 9/8/2026
2026 Women of Excellence Winners
The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards. - 9/1/2026
P2PI's 2026 Shopper Pulse Study: Wave 3
The Q3 survey highlights pre-trip planning, product discovery, online-to-offline purchasing, the types of in-store displays most likely to capture shoppers' attention and more. Members can download the full report now. - 9/1/2026
Ahold Delhaize USA, Hy-Vee, Mondelez Leaders to Take the Stage at InStore Ignite
Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement. - 8/30/2026
Target Swaps TVs for Trading Cards in a Massive Retail Redesign
The retailer is making sharper decisions about what earns space on its sales floor, reallocating room from legacy categories to faster-growing areas such as functional coffee, collectibles and wearable technology. - 8/24/2026
Home Depot Taps KPM's Christine Foster to Lead Orange Apron Media
She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands. - 8/18/2026
ANA Releases Framework for Retail Media Measurement Standardization
The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape. - 8/17/2026
Albertsons Cos. Names Emily Turner Chief Marketing Officer
Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years. - 8/12/2026
Member Report: Brandmovers Outlines 20 Essentials for Modern Loyalty Programs
The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value. - 8/10/2026
Danone's Ariel Dalton to Explore Scaling Relevance at InStore Ignite
Danone USA's head of strategic insights, planning and connected commerce will explore how brands can align teams, capabilities and investments around the consumer.
