Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/1/2026
Top Retail Media Stories From May 2026
CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month. - 5/31/2026
Nominations Open for P2PI's 2026 Women of Excellence Awards
The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry. - 5/31/2026
Entries Open for 2026 OmniShopper Awards
P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30. - 5/19/2026
Retail Media Summit to Spotlight In-Store Media, Commerce Strategy and the Evolution of Shopper Engagement
Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago. - 5/19/2026
How Brands Are Using Amazon Transparency Codes Beyond Anti-Counterfeiting
Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce. - 5/18/2026
P2PI's 2026 Shopper Pulse Study: Wave 2
The Q2 survey highlights a consumer shift from general economic caution toward more aggressive cost-management, plus a look at summer gathering realities. Members can download the full report now. - 5/5/2026
CVS Media Exchange Leans Into AI to Accelerate Campaign Planning, Optimization
CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel. - 4/29/2026
Everything You Need to Know About P2PI's Retail Media Summit 2026
The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship. - 4/28/2026
P2PI's Packed Retail Media Summit Agenda Is Live
The Path to Purchase Institute is gearing up for its 2026 Retail Media Summit with can’t-miss sessions, speakers and strategic discussions for the event, June 2-4 at the Palmer House Hilton in Chicago. - 4/28/2026
Sam’s Club Expands MAP With In-Club Media, Experiential Activations
The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”
