Jacqueline Barba

Digital Editor
Send a Message

Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.



Lancome Leverages Influencers for DOOH Campaign

L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls.

Futurist Tom Edwards to Keynote at Future Forward

Edwards will take a journey through pop culture topics and cover multiple topical areas from content, data, mobile, AR/VR/AI, the evolution of social media and the future of voice, vision and touch.

Study: 2024 Big Game Commercials Drove Demand

A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested.

BelVita Gamifies Breakfast at Target

Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite.

New York Grocers Work With Grocery TV

D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV,  an in-store digital advertising network, to expand their physical advertising touchpoints.

Mondelez Re-Ups Deal With Sustainable Packaging Provider

The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability.

Dollar General Expands In-Store Media Offerings

New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.

Quad Acquires In-Store Digital Media Provider

With the acquisition of Dart Innovations, Quad will enable CPGs to deliver relevant promotions, share key product information and point to adjacent product options in stores.

Retailers Leverage National Seafood Month

Aldi, Lidl, Giant Eagle and ShopRite are among the chains that partnered with the Global Seafood Alliance in 2023 for a second consumer-facing campaign focused on building awareness around ethically produced products.

Walmart to Add 150 U.S. Stores Over Five Years

The new and remodeled stores will reflect Walmart's “Store of the Future” concept, featuring improved and modern layouts, expanded product selections and innovative technology.