Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/30/2025
Why Scotts Miracle-Gro's Marketing Strategy Is Renewing Focus on Stores
On a recent investors call, the brand said it is doubling down on retail partnerships, targeted promotions and cost-saving initiatives to drive further growth and build out its standing in the category. - 1/29/2025
Lego Embarks on Flower Truck Tour for Valentine's Day
The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world. - 1/29/2025
Deadline EXTENDED for Retail Media Awards Nominations
We're keeping the nomination window for our third annual awards program open through Feb. 7. The program honors the top commerce marketers pioneering retail media. - 1/28/2025
Unlock the Power of Retail Media Networks at RMS Canada
Inmar Intelligence’s Sherif Fahmy will explore the evolving role of RMNs in bridging discovery and purchase across multiple channels at P2PI's Feb. 19 event in Toronto. - 1/28/2025
FreshDirect Tests 'Halo Effect' of Programmatic Ads
The online grocer tested whether exposure to these ads indirectly improved the performance of its social media and search ads. - 1/27/2025
CVS Revamps Mobile App
Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app. - 1/27/2025
Store Spotlight: DG Market
Explore Dollar General’s 16,000 square-foot grocery store format as well as the brand marketing opportunities it offers. - 1/22/2025
Dentsu Hires IAB’s Jeffrey Bustos to Lead Retail Media Analytics
Bustos is known in the industry as the architect of industry retail media measurement standards for the U.S., Australia and Europe - 1/22/2025
Private Label Sales Are In
Learn how store brands performed in comparison with national brand sales. - 1/21/2025
SharkNinja, Pandora: How Autonomous AI Will Transform Retail Experiences
At NRF, executives the two brands discussed current use cases leveraging autonomous AI to transform consumer experiences.
