Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/10/2025
2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce
P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026. - 12/9/2025
RMS Canada Panel to Explore 'the Canadian Edge' in Retail Media
The discussion will feature speakers from The J.M. Smucker Co., Wonderbrands and Danone Canada. - 12/9/2025
Pinterest Integrates Walmart Cart-Building for Recipes
A U.S. pilot program collapses the funnel between inspiration, product selection and checkout. - 12/8/2025
P-O-P Spotlight: Holiday Activations
Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season. - 12/3/2025
Albertsons Upgrades AI Assistant to Complete More Complex Tasks and Slash Shopping Time
Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement. - 12/2/2025
Unilever, SharkNinja, Lego, Google Named Amazon Holiday Partners
The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media. - 12/2/2025
Top Retail Media Headlines From November 2025
Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month. - 12/1/2025
P-O-P Spotlight: Inside Target's Immersive 'Stranger Things' Experience
The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail. - 11/25/2025
7-Eleven Rolls Out Alcohol Cashback Program
The retailer's partnership with Swiftly builds on momentum within the convenience channel. - 11/24/2025
Retail Media Summit Canada Returns For Third Year on Feb. 10
The program will be focused on tackling challenges, seizing opportunities and fueling growth in 2026.
