Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/18/2024
Ulta Beauty Enhances AI-Enabled Virtual Try-On Experiences
The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services. - 12/17/2024
Institute Awards
Mark your calendar for Path to Purchase Institute awards programs for 2025. - 12/16/2024
Ulta Doubles Down on Loyalty Program, Personalization
The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network. - 12/11/2024
2025 Retail Predictions
P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail. - 12/10/2024
Mark Your Calendar for P2PI’s 2025 Events, Awards
Read on to explore P2PI's annual awards programs and in-person events, including a new one, so you don't miss out on any opportunity to connect with and inspire the industry. - 12/10/2024
Retail Media Fuels Omnicom's Acquisition of Interpublic Group
As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing. - 12/10/2024
P2PI Sets Preliminary Agenda for Retail Media Summit Canada
The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more. - 12/9/2024
Activation Gallery: New Product Launches
Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts. - 12/9/2024
In-Store Experience: Amazon Grocery in Chicago
Just another example of how Amazon is diversifying its footprint and doubling down on grocery. - 12/9/2024
Cantaloupe Launches 'Smart Store' Kiosks
These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage.
