ARTICLES BY THIS AUTHOR

• 7/15/2026

  P2PI Parent Company Launches GLP-1 Shopper Summit

  The one-day industry event will unveil original research and bring together retail, CPG and technology leaders to examine how GLP-1 adoption is reshaping shopper behavior and future growth strategies.

  Jacqueline Barba

  
• 7/12/2026

  P-O-P Spotlight: FIFA World Cup 2026

  From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

  Jacqueline Barba

  
• 7/5/2026

  P2PI Opens Nominations for 2026 40 Under 40 Awards

  Our fifth annual program recognizes young professionals in commerce marketing and their contributions to the industry.

  Jacqueline Barba

  
• 6/30/2026

  Two Sessions to Watch at P2PI's InStore Ignite

  Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

  Jacqueline Barba

  
• 6/29/2026

  Deadline EXTENDED for 2026 Women of Excellence Nominations

  We're keeping the nomination window open through July 17 for our 11th annual awards program.

  Jacqueline Barba

  
• 6/29/2026

  Deadline EXTENDED for 2026 OmniShopper Awards

  We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.

  Jacqueline Barba

  
• 6/23/2026

  Albertsons Media Collective Extends Retail Media Into AI-Powered Product Discovery

  A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

  Jacqueline Barba

  
• 6/22/2026

  Albertsons Expands Retail Media Into Branded Entertainment With P&G Partnership

  Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

  Jacqueline Barba

  
• 6/21/2026

  Target Names Isaac Mizrahi First-Ever Creative Director at Large

  The partnership with Mizrahi aims to elevate Target's merchandising authority and help shape product innovation and brand storytelling.

  Jacqueline Barba

  
• 6/10/2026

  Call for Speakers: P2PI's InStore Ignite

  We are looking for passionate speakers to explore what’s next for in-store engagement and commerce at our Nov. 10-12 event in Chicago.

  Jacqueline Barba