Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 2/10/2026
Target Tests Roundel Ads Within ChatGPT Conversations
The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms. - 2/9/2026
Instacart Expands Retail Marketplace Access Through Toast Partnership
Retailers using Toast's platform will be able to sync in-store inventory to Instacart while managing omnichannel operations from one platform. - 2/3/2026
Newell Brands, Kenvue, Omnicom & Others Join Retail Media Summit Canada Agenda
Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto. - 2/3/2026
Top Retail Media Headlines From January 2026
Walmart, Albertsons, P2PI and others shared retail media-related advancements and news during the month. - 2/3/2026
Why Precision Matters in Retail Media — and Why P2PI Has Always Chosen It
As retail media grows more complex, the words we use matter more than ever. Here’s why P2PI has long favored precision over buzzwords, and how that philosophy continues to shape our coverage, research and events. - 2/1/2026
RMS Canada to Explore How Smart Design Is Advancing Static In-Store Retail Media
Transcontinental will break down how creative strategy and design-led thinking can drive stronger retail media outcomes. - 1/28/2026
Grocery TV Appoints 3 Senior Executives Amid In-Store Media Growth
The new leadership will focus on retailer expansion, national media integration and scaling technology across the company’s in-store network. - 1/27/2026
RMS Canada Session to Tackle the In-Store Media Paradox
Jamie Armstrong, GM of media intelligence at Loblaw Advance, will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment. - 1/27/2026
Swish Wins 2026 FMItech Pitch Competition
The P2PI member company earned top honors at the FMI Midwinter Executive Conference for its programmatic sampling technology. - 1/26/2026
Macy's Updates Media Network Technology
Real-time bidding and mediation tools aim to improve ad relevance across Macy’s and Bloomingdale’s digital properties.
