Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/7/2024
Albertsons Expands Retail Media Solutions With Rewards App
Mondelez is one of the first to use Fetch to drive consumers to Albertsons' banners with in-app, purchase-based offers designed to acquire shoppers, increase sales and drive retailer-specific loyalty. - 10/4/2024
Orange Apron Media Debuts Self-Service Ad Platform
Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform. - 10/3/2024
Latest Trends in Chocolate Consumption
Despite increased food costs, Americans are leaving room in their budgets for chocolate, according to an annual report from the National Confectioners Association. - 10/3/2024
Vizit Raises $25M to Enhance Visual Content With Intuitive AI
The funds will help the visual analytics company expand its Visual AI platform, leverage synthetic human preferences to predict audience reactions and enter new markets. - 10/3/2024
Target Puts Weight Behind 'Wicked' Release
The retailer is leveraging the soon-to-be cultural phenomenon by rolling out more than 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the film’s Nov. 22 release. - 10/2/2024
Evolving Retail Media Landscape Emphasizes Need for Industry to Connect
P2PI’s CONNECT Hosted Buyer Program unites brands and solution providers for our version of VIP corporate speed dating. The next opportunity will take place in November at P2PI LIVE & Expo. - 10/2/2024
Top Retail Media Stories from September
Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month. - 10/2/2024
Invenco by GVR, GSTV Launch Retail Media Managed Service Offering
“Engage Media Full-Service” enables convenience retailers to deploy custom, branded content across their at-pump video network to drive in-store traffic. - 10/2/2024
Walmart Makes Major Updates to Insights Offerings, Retail Media
Among its Oct. 1 announcements, the retailer has expanded availability of its new self-serve insights integration with Walmart Connect, and it will rebrand Walmart Luminate to “Scintilla” next year. - 10/1/2024
Nestle Purina to Talk Innovation Hub, Human-Centered Connected Commerce at P2PI LIVE
Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners.
