Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

12/07/2022

Instacart Expands Brand Advertising Solutions

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.
12/07/2022

BJ's Debuts Retailer Media Network

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.
12/06/2022

Meijer's New Grocery Store Debuts in January

The retailer will open two 75,000-90,000-square-foot Meijer Grocery stores in southeastern Michigan.
12/05/2022

Purina Debuts Holiday Vending Machine

Located at a mall in Los Angeles, the machine recommends and doles out treats based on a dog's or cat's personality.
12/01/2022

NextUp Leadership Summit 2022 Takeaways and Action Items

NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.
12/01/2022

Lindt Launches Virtual Chocolate Shop

The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays.
12/01/2022

Mattel Rolls Out NFT Marketplace

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.
11/30/2022

Pinterest TV Launches in Canada Ahead of the Holidays

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.
11/30/2022

Digital Advertising Drives Black Friday 2022 Spend

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.
11/29/2022

YouTuber Generates Hype for Brand Launch at Ulta

Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.