Jacqueline Barba

Digital Editor
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Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.



Kroger Unites Brands for Cincinnati Wellness Festival

The event, in partnership with PepsiCo and Gatorade, will take place Sept. 22-23 and feature more than 100 experiences and food offerings, including sampling, panel discussions, cooking demos, exhibitions and celebrity appearances.

2023 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.

Sam’s Club Launches Sales, Media Performance Dashboard

The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.

Join Us for P2PI LIVE & Expo in St. Louis

Learn from industry experts how brands are partnering with retailers to monetize changes in consumer behaviors at our flagship event Nov. 7-9.

New Grocery Concept FreshTake to Open in 2024

The modern 42,000-square-foot supermarket, including indoor and outdoor seating and dining areas, a putting green and a variety of prepared food options, is coming to Augusta, Georgia.

Stop & Shop Expands Usage of In-Store Robots

Marty the robot's data enhancements enable it to flag out-of-stocks and detect misplaced items. The grocer has also begun leveraging Marty outside of the store to interact with customers and support cause campaigns.

Exclusive: MessageWrap Installs Printed Conveyor Belts at 10,000th Store

The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.

Church & Dwight to Showcase the Power of Influencers at P2PI LIVE

At the November event in St. Louis, Church & Dwight and influencer marketing partner gen.video will explore how brands can choose the right influencers, utilize social content across marketing efforts and measure impact.

Snickers Helps NFL Fans Bring Their Teams Good Luck

The Mars Inc. candy brand again recruits NFL players to share their rookie mistakes, while this year also launching an online shop that gives fans the chance to purchase "lucky," limited-edition items.

Criteo Formally Launches DSP and Monetization Solution Suite

The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions.