ARTICLES BY THIS AUTHOR
- 7/26/2024
Call for Speakers: P2PI Live & Expo 2024
If you have groundbreaking research to share or are an expert in the rapidly changing world of commerce, we encourage you to submit a proposal by Aug. 15. - 7/25/2024
Circana Sees 'Stories of Growth' as Retail Spend Stabilizes
As discretionary and non-discretionary spending grows steadily, consumers are most eager to try new food and beverage products such as carbonated sports and energy drinks. - 7/25/2024
Gopuff Brings Ads Platform In-House
Gopuff has created custom, AI-enabled tools designed specifically for its ad partners and platform, such as objective-based buying, predictive audience targeting and bid optimization. - 7/24/2024
CoolerX Launches Self-Service In-Store Platform
The retail media solution puts CoolerX’s AI-powered technology directly into retailers’ hands to optimize media and merchandising strategies. - 7/24/2024
Sam's Club MAP Launches Display Ads for Scan & Go
The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks. - 7/24/2024
Northeast Grocery Introduces Retailer Media Network
Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire. - 7/23/2024
Hong Kong Mall Debuts Sprawling Art Installations, Consumer Experiences
Through Sept. 1, Harbour City is featuring artistically designed, sports-themed activity areas, such as an outdoor boxing ring, to lure in consumers. - 7/23/2024
Infographic: The State of Ice Cream
Research from 84.51, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality. - 7/18/2024
Prime Day Results, Highlights & Commentary
Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event. - 7/17/2024
How U.S. Consumers Feel About Ads on Streaming Services
A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees.