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Solutions & Innovations
Path to Purchase NOW Series 2023
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PepsiCo/Frito-Lay Schnucks Spectacular
Pure Leaf Debuts 'Holiday Oasis' at Philadelphia Airport
The iced tea brand's airport lounge offers chic seating with Pure Leaf-inspired decor, surroundings and activities during the busy holiday season.
BevAlc Purchasing Trends to Expect for the Holidays
Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.
Jameson Orange Launches with a Pinterest Color Takeover
Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.
Hennessy Launches Speakeasy-Inspired NFT
Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits.
Starbucks 'More Fall, More Feels' Floorstand
Walgreens Hershey 'Magical Way To Make Hot Chocolate' Sidekick
P2PI LIVE: Technology, Challenges, Opportunities in the BevAlc Space
Derek Correia, president of ReserveBar, discusses the future and the challenges of working in the BevAlc category.
BodyArmor Mamba Forever Wawa Standee
Sour Patch Kids Promotes New Flavors with Circle K Froster Exclusive
Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.
Amazon Prime Early Access: Do's and Don'ts During the Holidays
Maurice Contreras, CEO and founder of Volcanica Coffee, shares tips from years of online DTC sales experience, including Amazon Prime Day.
On Trend: Inside a Metaverse Distillery
Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.