Beverages

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

A member-exclusive report on Target’s strategy to win the modern shopper through exclusive partnerships, high-design store formats and elevated merchandising.

The brand leverages actor Danny Trejo for a Baja Blast campaign across linear television, streaming platforms and social media channels.

A member-exclusive report outlining the key trends and consumer behaviors in non-alcoholic beverages.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

Baja Blast campaign sends consumers to stores, while the brand also collaborates with Rawlings.

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.

PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance.