Beverages

The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters.

Bloom Nutrition recently collaborated with gift and accessory brand Packed Party at CVS, an example of the health supplement company's ongoing tactic of using exclusives to bolster its rapid retail expansion.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

On-Demand Webinar: Join our webinar to learn how retailers and brands can reimagine in-store experiences to keep pace with innovation without overwhelming the shopper.

Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation.

The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.