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Commerce Marketing and Retail Media

Institute Events

Mark your calendar for Path to Purchase Institute events in 2024 and 2025.
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How Opella Uses Portfolio Promotions & Sweepstakes to Drive Engagement & Sales

This webinar features Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady. They will share valuable insights into Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers. Discover how to use consumer promotions to connect with shoppers at any stage of their buying journeys by leveraging trusted content across multiple channels and tactics.

2024 OmniShopper Awards Case Studies

Honoring the year’s best campaigns for shopper engagement.
p2pi omnishopper
International

Asda Tests Electronic Shelf Labels

The U.K. retailer plans a 12-week trial of the tech at a Manchester convenience store.
Asda electronic shelf labels

9 Pivotal Trends Shaping Tomorrow's Retail Media

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

Industry News Briefs

Retail Media Unplugged Video Series

Tune in to our  video series, "Retail Media Unplugged," which dives into the nitty gritty of retail media, to explore the latest trends, strategies, and tactics for success

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Need Intel on the Retail Industry? Join us!

Featuring special retailer guests in each episode, join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

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Unlocking Commerce's Potential in a Multiverse of Me

In this Learning Lab educational course, Momentum’s Jen Olliges and Jason Alan Snyder discuss how the retail landscape is transforming and how AI is at the forefront of this evolution. 

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