2024 OmniShopper Awards Winners

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.
Ocado Retail Launches 'Buy Women Built' Landing Page

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.
Retail Media Summit UK Returns on Oct. 16

We will again host our curated, cross-Atlantic event in London to help brands and retailers navigate the complicated, rapidly shifting retail media arena.
Attend P2PI LIVE & Expo in November

The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights.

General Mills, Breaktime Media to Talk Gamification in Shopping at P2PI LIVE

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.

Member Exclusive

Mars Kicks Off Football Season with Circle K Instant Win Game

Mars, Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.

International

Report: Personalized Experiences Are Boosting Consumer Engagement

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.

Q&A: Rachel Bennington of Acorn

Here's a snapshot of an industry leader from the P2PI member community.

Department Store Chain Belk Debuts Retailer Media Network

Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.

Industry News Briefs

Oct 7, 2024
Former PepsiCo, ESPN Executive Joins Ripple Street’s Board
Oct 3, 2024
Vanguard Cos. Adds Two National Account Managers
Sep 23, 2024
Industry Veteran Joins NexChapter
Sep 16, 2024
Vibenomics Expands Into EMEA With New Hire

Retail Media Measurement Innovation: A Win-Win Proposition

Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions.
Activation Gallery: BevAlc Merchandising

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.
Member Exclusive
Beverage Brands Team Up With 7-Eleven for Sweepstakes

The c-store retailer is partnering with Celsius, Dr Pepper and Bodyarmor for a sweepstakes that will award 75 winners a trip to New York to attend the Fanatics Fest 2025 gathering for sports fans.
Explore the Power of Strategic Co-Brand Partnerships With Bimbo Bakeries, Bob Evans at P2PI LIVE

Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.
GALLERY: Prestige Beauty Brand Takes Over Chicagoland Ulta

Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.

Retail Media Unplugged Video Series

Tune in to our video series, "Retail Media Unplugged," which dives into the nitty gritty of retail media, to explore the latest trends, strategies, and tactics for success

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Need Intel on the Retail Industry? Join us!

Featuring special retailer guests in each episode, join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

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Unlocking Commerce's Potential in a Multiverse of Me

In this Learning Lab educational course, Momentum’s Jen Olliges and Jason Alan Snyder discuss how the retail landscape is transforming and how AI is at the forefront of this evolution.

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