Member Report: The 2025 In-Store Audio Playbook

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

Identifying In-Store Trends From the 2025 Holiday Season

Major retailers such as Walmart, Target and Meijer are elevating in-store merchandising with standout seasonal departments that take fresh approaches, writes Great Northern Instore's Dan Sabanosh.

Field Report

How 7-Eleven Leveraged Powerade, Nerds for 'Bring Your Own Cup Day'

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Field Report

Walgreens Spotlights Role in 'Freakier Friday'

Walgreens, which made an appearance in Walt Disney Pictures’ body swap comedy, used in-store signage to promote the film’s Aug. 8 theatrical release and position itself as a place serving women of all ages.

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Industry News Briefs

Dec 9, 2025
Uber Advertising Launches Consumer Insights Platform With LiveRamp
Dec 4, 2025
Bay Cities Expands Midwest Footprint With New Packout Facility, Office
Dec 3, 2025
Jenda Rolls Out Upgraded Platform for Daily BevAlc Insights
Nov 24, 2025
Wakefern Expands In-Store Media With More ShopRite Installations

Mastering Discovery to Win Loyalty Amid Fluid Shopper Expectations

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.
Walgreens Grows AI-Powered Retail Media Ecosystem With Rokt

The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.
Pinterest Integrates Walmart Cart-Building for Recipes

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.
P-O-P Spotlight: Holiday Activations

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.
Estee Lauder Partners With Google for AI-Enabled Scent Personalization Tool

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.
What Shoppers Really Want in 2026

SheSpeaks’ Aliza Freud and Pathformance’s Elizabeth Johnson unpack the shifting consumer mindset and what it means for brands in the year ahead.

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Member Exclusive Retailer Profiles

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P2PI members have exclusive access to our robust image vault comprising thousands of images depicting digital activations, in-store displays and more across a variety of retailers, product categories, channels, touchpoints and themes.

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