Amazon Retail Ad Service is a cloud-based solution that uses machine learning models to serve contextual, relevant ads across retailers’ own websites and apps.

CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

Canadians can buy discounted bags of surplus food at select stores.

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.