Walmart Kicks Off TikTok-Inspired Style Tour

The Walmart Styling Tour showcases its latest fashion collections and engages consumers with experiences, such as free lipstick engraving and color analysis.
Gulp Media Network

7-Eleven's retailer media network uses first-party data from its loyalty programs to deliver targeted messages.
Join Top U.S. Retailer Media Networks at P2PI's Storefronts Event

On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025.
Attend P2PI LIVE & Expo in November

The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights.

Seeking Brand Participants for Trends Survey on Retail Media Networks

P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card.

Thrive Market Enters Retail Media Mix

The membership-based online grocer tapped Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app.

Family Dollar Turns to AI Platform to Localize Product Assortment

The discounter partnered with Dunnhumby to enhance its category management and merchandising processes as part of its efforts to improve the in-store experience.

Family Dollar Taps AI Platform to Localize Product Assortment

Ephex Acquires Superfridge from Advantage Solutions

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.

Member Exclusive

Old Spice, Walmart Head Back to 'School of Swagger'

Procter & Gamble’s Old Spice and Walmart are again spotlighting their mentorship program during the back-to-school season.

Industry News Briefs

Sep 5, 2024
Vanguard Cos. Appoints National Account Manager
Sep 4, 2024
Consumer Edge Launches SKU-Level Data Offering
Sep 2, 2024
Home Depot's RMN Upgrades Sponsored Products
Aug 27, 2024
Circana to Acquire Nielsen’s Marketing Mix Modeling Business & NCSolutions

Sam’s Club’s MAP Expands Sponsored Search Brand Amplifier

The premium ad placement is now available across the retailer media network’s entire Partners Club network and its self-service platform.
The Beer Store Adapts to Changing Ontario Marketplace

The retailer/distributor partners to sell snacks and plans updates to speed order fulfillment.
Member Exclusive
7-Eleven Celebrates Its Anniversary With Green Day's Coffee Brand

7-Eleven is partnering with Punk Bunny, rock band Green Day’s coffee brand, for a limited-edition and exclusive blend marking the 30th anniversary of the band’s breakout album, "Dookie," as well as the 60th anniversary of the convenience store chain first offering coffee to-go.
Advance Powered by Loblaw

With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw.
Member Exclusive
Member Report: The State of Dynamic Advertising

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.

Retail Media Unplugged Video Series

Tune in to our video series, "Retail Media Unplugged," which dives into the nitty gritty of retail media, to explore the latest trends, strategies, and tactics for success

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Need Intel on the Retail Industry? Join us!

Featuring special retailer guests in each episode, join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

SEE THE TOPICS AND REGISTER NOW

Unlocking Commerce's Potential in a Multiverse of Me

In this Learning Lab educational course, Momentum’s Jen Olliges and Jason Alan Snyder discuss how the retail landscape is transforming and how AI is at the forefront of this evolution.

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