A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.

Organizational alignment can drive exceptional retail media performance, writes Angela Myers of G-Comm, a division of Goodway Group.

The retailer’s “bolder” look has begun rolling out across multiple touchpoints, including stores, digital properties, DOOH ads, merch and its new Home Office.

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.

The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.

On its Jan. 8 earnings call, Albertsons said it is looking past the demise of the Kroger merger while focusing on e-commerce, its loyalty program and the integration of the retailer app in stores.