Member Exclusive
Mars Kicks Off Football Season with Circle K Instant Win Game

Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.
Solutions & Innovations (September-October 2024)

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.
Retail Media Summit UK Returns on Oct. 16

We will again host our curated, cross-Atlantic event in London to help brands and retailers navigate the complicated, rapidly shifting retail media arena.
Attend P2PI LIVE & Expo in November

The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights.

Explore the Power of Strategic Co-Brand Partnerships With Bimbo Bakeries, Bob Evans at P2PI LIVE

Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.

Retail Media Unplugged

Retail Media Unplugged, Kettle & Fire

P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.

2024 OmniShopper Awards Winners

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

International

Report: Personalized Experiences Are Boosting Consumer Engagement

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.

Q&A: Rachel Bennington of Acorn

Here's a snapshot of an industry leader from the P2PI member community.

Industry News Briefs

Oct 7, 2024
Former PepsiCo, ESPN Executive Joins Ripple Street’s Board
Oct 3, 2024
Vanguard Cos. Adds Two National Account Managers
Sep 23, 2024
Industry Veteran Joins NexChapter
Sep 16, 2024
Vibenomics Expands Into EMEA With New Hire

General Mills, Breaktime Media to Talk Gamification in Shopping at P2PI LIVE

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.
Ocado Retail Launches 'Buy Women Built' Landing Page

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.
Department Store Chain Belk Debuts Retailer Media Network

Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.
Retail Media Measurement Innovation: A Win-Win Proposition

Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions.
Activation Gallery: BevAlc Merchandising

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

Retail Media Unplugged Video Series

Tune in to our video series, "Retail Media Unplugged," which dives into the nitty gritty of retail media, to explore the latest trends, strategies, and tactics for success

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Need Intel on the Retail Industry? Join us!

Featuring special retailer guests in each episode, join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

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Unlocking Commerce's Potential in a Multiverse of Me

In this Learning Lab educational course, Momentum’s Jen Olliges and Jason Alan Snyder discuss how the retail landscape is transforming and how AI is at the forefront of this evolution.

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