Sam's Club

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.

P2PI's retailer profiles are updated regularly with e-commerce developments, in-store news, loyalty programs and more.

Omni-Impact update also adds four new ad channels to track.

The club retailer will gain access to the commerce intelligence system in 2027.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Seth Dallaire explains why Walmart U.S., Sam's Club and Walmart International are coordinating advertising operations.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

The warehouse club's member-first creator strategy could reshape what's on the shelf.

Find out how 21 RMNs fared in this year’s report. Plus, see how CPG organizations are shifting budgets, structuring teams and preparing for what’s next in retail media.