Sam's Club

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

The retailer has also chosen a new chief operating officer for its U.S. side.