Sam's Club

P2PI's retailer profiles are updated regularly with promotional activity, collaborations, retail media news and more. Here is a sampling of recent profile additions. The changes are made biweekly.

Seth Dallaire explains why Walmart U.S., Sam's Club and Walmart International are coordinating advertising operations.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

The warehouse club's member-first creator strategy could reshape what's on the shelf.

Find out how 21 RMNs fared in this year’s report. Plus, see how CPG organizations are shifting budgets, structuring teams and preparing for what’s next in retail media.

Members get exclusive access to our full report, featuring performance ratings for more retailer media networks from CPG brand and agency professionals, detailed findings on budget allocation and tactical priorities, and candid feedback from industry leaders.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth.