Sam's Club

The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

In 2022, Sam’s Club rebranded its advertising business as the Sam’s Club Member Access Platform (MAP), charting its own course alongside other emerging retailer media platforms

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

The premium ad placement is now available across the retailer media network’s entire Partners Club network and its self-service platform.

P2PI curates need-to-know retail media intel, terms and definitions.

Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month.

The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.