Sam's Club Quest Facebook Ad Sam's Club Alani Facebook Ad CTV Adds Lift to Walmart Connect’s Retail Media Momentum In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement. Walmart Doubles Down on Tech to Reinvent the In-Store Experience A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth. Sam's Club Appoints New Chief Marketer The leadership update comes as Sam’s Club continues to invest in retail media, digital innovation and member-focused marketing strategies. Sam's Club Launches Omni-Impact for Deeper Campaign Insights The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem. Sam's Club Exec Shares How to Transform Retail The warehouse club chain is leaning into technology to improve efficiency and enhance personalization. Top Retail Media Headlines From April 2025 Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month. Sam's Club Rebrands Retail Media Network to 'Experience Network' The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content. Sam's Club Doubles Down on Omnichannel Experience to Attract Younger Shoppers At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience. 1 2 3 4 5 Next Last
