P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event. Alka-Seltzer 'Fast Cold Or Flu Relief' Shelf Talker Olly 'Wellness On Your Terms' Endcap Tylenol Precise 'Targeted Pain Relief' Shelf Talker Tylenol 'Love The Game Without The Pain' Shelf Talker Walgreens Babe Sidekick Walgreens Gillette Labs 'The Best Your Game Can Get' Sidekick Walgreens Wicked 'Get Scent To Oz' Endcap Display Walgreens Listerine 'Earn $2 Off' Endcap Olly 'Wellness On Your Terms' Endcap 1 2 3 4 5 Next Last