Best-in-Class P-O-P

This case study details the full-funnel program, including retail media, influencers and in-store activations.

The cosmetics brand brought back its pickle-inspired Glow Reviver Melting Lip Balm in three limited-edition shades in August, exclusively at Ulta.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

The manufacturer also is planning an Oreo relaunch in 2027.

The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience.

This gallery, Part 2 of our report, presents a sampling of eye-catching and effective activations representing a variety of products in categories beyond traditional CPG.

The brand’s refreshed effort featuring Hall of Famer Jerome Bettis and current NFL player Justin Jefferson targets football fans on game day.

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.

The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters.