P2PI

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

This session will explore how retailers are making health a strategic growth driver as GLP-1 adoption reshapes consumer behavior, merchandising and loyalty.

CEO Jeremy Gosch shares insights at Groceryshop.

Two brand and retailer-only workshops will help attendees tackle real-world challenges around measurement and growth through hands-on exercises and peer collaboration.

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.

Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement. 

November event will address omnichannel challenges, AI implementation, and the future of in-store merchandising.

Danone USA's head of strategic insights, planning and connected commerce will explore how brands can align teams, capabilities and investments around the consumer.

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.

We're keeping the nomination window for our fifth annual awards program open through Friday, Aug. 7.

Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.