Shopper Marketing

How brand and shopper teams can keep the shoppers their programs already reach, learn from them and make every promotion start ahead of the last.

Retail media growth, evolving store formats, shopper insights and our picks for standout in-store activations.

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

Value, local relevance, in-store discovery and technology shape the shopping experience at the East Coast cooperative.

SheSpeaks and content creators discuss driving retail awareness, engagement and sales.

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.

This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.

Research points to changing meal plans and opportunities for smaller formats, hydration and more flexible celebrations.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

Despite economic concerns, consumers plan to maintain or increase their holiday spending through a mix of digital discovery and physical retail.