Shopper Marketing

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder.

April 14, 2025 Webinar: Join Vizit, the Path to Purchase Institute, and Sha Atakhanov to explore the power of product page imagery and how AI can enhance its impact.

Our online training resource, available exclusively to P2PI members, addresses the industry's latest shopper marketing topics.

In this webinar, we look at how, by mixing traditional methods with digital flair, brands can stay ahead of trends making sure they’re always relevant in this fast-paced world.

The Spider-Man star’s Bero brand launched at Target in January with an exclusive package.

The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence.