Shopper Marketing

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

The brand is teaming with the Arizona Cardinals running back for a season-long, multichannel creative campaign.

The brand's social media effort focuses on common bathroom disputes while reaching young adults during the back-to-school season.

Fernando shares why the biggest barrier to retail media success isn't technology, but internal silos — and how brands can break in-store shoppers out of "autopilot" mode.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

Meet Toronto-based LPi Group, one of the Path to Purchase Institute's member companies.