Shopper Marketing

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

The brand teams with the country music festival for the first time.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

New packaging celebrates the brand's connection to the World Cup.

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

Unilever positions the hair care brand as a luxury for consumers.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.