Supermarket/Grocery

Amazon is leveraging fresh grocery fulfillment, agentic AI and ultra-fast delivery to drive massive cross-category shopping and campaign performance.

As consumer budget pressures drive early and value-focused shopping, the retail giant is leaning into a three-tiered promotional calendar and a nostalgia-fueled "Muppet Christmas Carol" campaign to capture holiday spend.

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

Value, local relevance, in-store discovery and technology shape the shopping experience at the East Coast cooperative.

Learn how the company's in-store strategy is shifting away from physical store hardware.

Read about the Mentorship winners from Kimberly-Clark, Giant Food, Momentum and Breaktime Media.

The grocer outlined its growth strategy at its Investor Day event.

Learn how national displays, signage, Shaq and a months-long sweeps support the campaign.

P2PI's retailer profiles are updated regularly with e-commerce developments, in-store news, loyalty programs and more.

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

See what 800 U.S. adults had to say, according to data from Breaktime Media.

This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.