CPG

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Mark your calendar for Path to Purchase Institute awards programs for 2025.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

One campaign won an OmniShopper Award in the "Packaging" category.

The warehouse giant admits it's still the early days, though.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

Shining the spotlight on the year’s best campaigns for shopper engagement.