CPG

Board of senior commerce marketing leaders to help guide strategic priorities, content and programming for P2PI.

P2PI’s fourth annual awards program honors top commerce marketers who are pioneering retail media. Nominate a colleague or peer by Feb. 20!

Speakers at NRF's Big Show raised early concerns about the limits of things like ROAS, pointing to a future where retail media measurement may need to evolve alongside more agentic forms of commerce.

Hay will lead the company's global business, encompassing teams in the U.K., U.S. and South Africa, to advance the vision for intelligent, connected store environments that transform in-store experiences for retailers, brands and shoppers.

The company explains its name change and embracing the use of AI agents.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.

P2PI is kicking off the year with a refreshed CommerceWire newsletter and new digital enhancements designed to better support today’s commerce marketers.