CPG

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.

Four campaigns won OmniShopper Awards in four "Digital" categories.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

One campaign won an OmniShopper Award in the "Packaging" category.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap.

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.