CPG

The "Non-Stop" traveling beauty shop redefines a traditional pop-up concept.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings.

With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

A limited-edition launch sends candy lovers to stores through a global activation.

Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.