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Solutions & Innovations
Path to Purchase NOW Series 2023
Retail Intel Webinar Series 2023
Path to Purchase NOW Series 2022
Retail Intel Webinar Series 2022
Commerce Marketing Program
Retail Media Unplugged
Retail Media Summit
40 Under 40 Awards
Hall of Fame
Retail Media Awards
Women of Excellence
Digital Edition Archives
NCSolutions Launches Clean Rooms for CPG Buyer Insights
The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.
CHPA Recognizes Jim Mackey for Lifetime Achievement
The Ivan D. Combe Lifetime Achievement Award recognizes the outstanding contributions of an individual who has created a lasting impact on the U.S. consumer healthcare industry.
P2PI Names 40 Under 40 Class of 2023
The second annual awards program spotlights the next generation of leaders in commerce marketing.
Call for Nominations: Retail Media Awards
The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations close March 31!
Path to Purchase Institute Hall of Fame
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.
2023 Valentine’s Day Gift Shopping Trends
Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.
P2PI Names 2023 Hall of Fame Class
This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.
How CPG Marketers Are Battling Inflation
To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.
Member Spotlight (January-February 2023)
A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.
Solutions & Innovations (January-February 2023)
We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.
The New Consumer (January-February 2023)
Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.
All About Shopper Measurement
Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.
On Trend: Seeing Brands Clearly
Colgate-Palmolive and 1WorldSync share best practices for product content.
'Retail Media Unplugged' Is Here
Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.