The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.
The Ivan D. Combe Lifetime Achievement Award recognizes the outstanding contributions of an individual who has created a lasting impact on the U.S. consumer healthcare industry.
The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations close March 31!
To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.
Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.
