CPG

New packaging celebrates the brand's connection to the World Cup.

4 cities in Florida and 1 in Georgia to receive rebranded stores.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

Unilever positions the hair care brand as a luxury for consumers.

Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

Expanding the own brand assortment is just one part of the retailer's upcoming growth plans.

P2PI's retailer profiles are updated and added to regularly with collaborations, new merchandise, e-commerce news, expansion plans and more. Here is a sampling of recent activity — which is updated biweekly.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.