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Solutions & Innovations
Retail Intel Webinar Series 2024
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2024 Media Kit
Walmart to Ramp up Retail Media Business With Vizio Acquisition
The purchase of the TV manufacturer and its advertising business would enable Walmart advertisers to connect with and serve shoppers in new ways, including TV and in-home entertainment and media experiences.
Lancome Leverages Influencers for DOOH Campaign
L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls.
Path to Purchase Institute Hall of Fame
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.
Solutions & Innovations (January-February 2024)
We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.
Member Perspective: Making the Commerce Marketing Connection
Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.
Activation Gallery: Holidays, Dry January & More
We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.
Trends 2024, Part 1: Retailer Media Network Ratings & Insights
From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.
Johnsonville Celebrates Bratsgiving at Cub
The 2023 program included a sweepstakes and a life-size "Carl the Great Bratsgiver" cutout in stores.
Member Spotlight (January-February 2024)
Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.
Brand Watch: Sprite Unleashes ‘Infinite Potential’
An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.
Retail Media in 2024
There’s a lot of attention on retail media these days, but 2023 wasn’t all roses. Although still growing, industry experts downgraded lofty spending forecasts due to poor economic conditions.
In-Store Experience: Gangnam Market
The Asian-American grocery store in Chicago leverages neon signs throughout.
The New Consumer (January-February 2024)
Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.
Brand Watch: Oreo Shines at Target, Family Dollar
The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.