Displays & Signs

Retail media growth, evolving store formats, shopper insights and our picks for standout in-store activations.

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

Value, local relevance, in-store discovery and technology shape the shopping experience at the East Coast cooperative.

Learn how national displays, signage, Shaq and a months-long sweeps support the campaign.

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

Notable P2PI in-store headlines include an in-depth look at Mariano's and two P-O-P showcases.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

The cosmetics brand brought back its pickle-inspired Glow Reviver Melting Lip Balm in three limited-edition shades in August, exclusively at Ulta.

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.

The manufacturer also is planning an Oreo relaunch in 2027.

The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience.

The P&G brands team up with content creator Ann Michael Maye, wife of NFL quarterback Drake Maye.