Displays & Signs

Notable P2PI in-store headlines include an in-depth look at Mariano's and two P-O-P showcases.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

The cosmetics brand brought back its pickle-inspired Glow Reviver Melting Lip Balm in three limited-edition shades in August, exclusively at Ulta.

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.

The manufacturer also is planning an Oreo relaunch in 2027.

The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience.

The P&G brands team up with content creator Ann Michael Maye, wife of NFL quarterback Drake Maye.

This gallery, Part 2 of our report, presents a sampling of eye-catching and effective activations representing a variety of products in categories beyond traditional CPG.

Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

PepsiCo’s Mountain Dew is making an aggressive marketing push at Circle K this summer with multiple sweepstakes and exclusive seasonal flavors.

The Path to Purchase Institute's latest members-only report explores the market forces currently fueling the vitamins and supplements category.