The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.
Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.
Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond.