New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.
At Retail Media Summit Canada, Amar Singh, senior director of retail insights at Kantar, explained how agentic AI is poised to handle research on a shopper’s behalf right through to purchase.
P2PI's retailer profiles are updated and added to regularly with collaborations, AI news, new merchandise, growth plans and more. Here is a sampling of recent activity — which is updated biweekly.
As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.
With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.
Find out how 21 RMNs fared in this year’s report. Plus, see how CPG organizations are shifting budgets, structuring teams and preparing for what’s next in retail media.
