• Q&A: The Circular Evolution

    We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.
    Ben Flaccus Undertone
  • P2PI Names 40 Under 40 Class of 2023

    The second annual awards program spotlights the next generation of leaders in commerce marketing.
    40 under 40 2023
  • Education

    The Path to Purchase Institute offers a variety of educational resources for industry professionals.
  • What's New

    The Path to Purchase Institute highlights some of the most recently added industry intelligence available exclusively to members.
  • Call for Nominations: Retail Media Awards

    The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations close March 31!
  • Retail Promo Guide 2023

    An exclusive member benefit, the 2023 Retail Promo Guide outlines the major seasonal promotions conducted by 13 key retailers, presenting information from the Path to Purchase Institute's library of Retail Profiles and market intelligence.
  • Path to Purchase Institute Hall of Fame

    Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.
    p2pi hall of fame
  • Meet the 2023 Products of the Year!

    Innovation is flourishing in the Consumer Packaged Goods (CPG) industry — and the 2023 Product of the Year Winners proves it! See them and find out why the award is so valuable here!
    Product of the Year 2023
  • Inside Petco's Shop-in-Shop at Canadian Tire

    Petco doubles down on the retail partnership by expanding its presence inside the Canadian lifestyle retailer’s stores.
  • The Pulse of the Industry

    The challenges of evolving workplace models are affecting all businesses in how they recruit and retain talent and operate — and the commerce marketing industry is no exception, says Editorial Director Jessie Dowd.
  • Solutions & Innovations (January-February 2023)

    We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.
  • All About Shopper Measurement

    ​​​​​​​Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.