Retail

Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine.

.

Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future.

On Nov. 13 at P2PI LIVE & Expo, we honored the 35 winners of our ninth annual awards program and revealed this year's Executive of the Year. Check out a gallery from the event!

The Harris Poll examined the disconnect between where consumers are in terms of what they are feeling, how that translates to perceptions of brands, and how all of that sits in the broader cultural, political and societal context.

Take some time to acquaint yourself with the app by browsing the agenda, speakers, exhibitors and more to ensure your event experience can be fully maximized.

The Path to Purchase Institute (P2PI) presents consumer product marketing executives and brand managers with a comprehensive, 360-degree perspective of the shopper journey.

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.

7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month.