Peroni 'Live Every Moment' Aisle Display How Molson Coors, Mars, WK Kellogg Activate Full-Funnel Retail Media Brand leaders share their strategies during a panel discussion at Retail Media Summit Canada. RMS Canada: Mars, Molson Coors, WK Kellogg to Discuss How They’re Using Retail Media Across the Funnel Brand leaders will share case studies, best practices, their candid thoughts on today’s biggest challenges and what they need from their retail partners. Coors Lite 'Keep The Tradition Going' Banner Stand Miller Lite 'Make The Season Lite' Beer Can Pole Topper How Female Athletes Will Change the Brand Sponsorships Playbook in 2025 The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck. Activation Gallery: BevAlc Merchandising Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months. Keystone 'Grab Stones To Share' Cooler Cling Keystone 'New 24PK-16oz Cans' Cooler Cling Keystone 'Keys & Teas' Case Stack Sign 1 2 3 4 5 Next Last