Q&A: Andrew Lipsman on In-Store Retail Media

Digital Editor Jackie Barba speaks to Andrew Lipsman, independent analyst & consultant for Media, Ads and Commerce, ahead of his keynote at the Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, in Schaumburg, Illinois, Nov. 12-14, 2024. 

In this rapid-fire Q&A, Lipsman answers some burning questions about the industry’s next megatrend — in-store retail media — and provides a glimpse into his session, titled “The Future of In-Store Retail Media 2025.” You can hear much more from him on the digitization of the store and how advancements in creative, planning, activation and measurement will shape the year ahead on Thursday, Nov. 14. 

Additionally, immediately following his presentation, there will be a 10-minute Q&A featuring experts from Vibenomics and Vestcom to offer real-world perspectives and answer your most pressing questions.