Procter & Gamble (P&G)

The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.

The P&G-owned beauty brand has added generative AI and predictive modeling capabilities to its 10-year-old Skin Advisor platform.

The effort, which features basketball analyst Andraya Carter, is promoted on displays and tie-ins in stores.

The brand’s 'Mic Grab' campaign, featuring two 1990s icons, targets fibermaxxing.

Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.

The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.

The multibrand collaboration highlights athletes’ influence on women's basketball fans.