Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.
Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.
Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season.
An analysis of digital web pages during November highlighted the trends that shaped the sales event, including Amazon's dominance and surprising players in the grocery space.
Inflation has caused prices to shift so much over the past two years that The Clorox Co. felt it needed a better perspective on the optimal cost of its products. In the spring, it turned to Kroger’s retail data science company for help.
