Influencers

SheSpeaks and content creators discuss driving retail awareness, engagement and sales.

Learn how national displays, signage, Shaq and a months-long sweeps support the campaign.

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

The diaper and wipes brand's full-funnel campaign touts its new baby care collection's quality, convenience and price through influencer marketing and giveaways.

This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

Curated by Bimma Williams, the "Collab Camp" footwear and apparel line debuts four capsules ahead of its 2027 launch.

The brand has partnered with comedians Pete Davidson and Colin Jost to bring consumers a unique experiential activation.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.