Influencers

Love Made Fresh digital campaign entices pet owners to connect with the brand.

Vana Ghazarian explains how the company translated AI concepts to real-world impacts that resonated with consumers.

The warehouse club's member-first creator strategy could reshape what's on the shelf.

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

Unilever positions the hair care brand as a luxury for consumers.

Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey.

The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots.

Ulta Beauty created its first-ever collective of professional female athletes who embody confidence and resilience to encourage young consumers to stay in the game.

Courtney Nordin explains how the brand found success with this program, which won a 2025 OmniShopper Award.

The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.