Influencers

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

The campaign combines the brand’s dermatologist-backed science with a consumer-first approach.

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.

The brand leveraged actor Jesse Tyler Ferguson for an initiative it hopes will spur a new summer cleaning tradition.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

The brand’s inaugural campaign, which will add out-of-home efforts this fall, tries to ease shoppers’ decisions in the snack aisle.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits.