Field Report: Inside Ulta's Back-to-School Marketing Strategy The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing. Ace Links Retail Media With Influencer Marketing The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers. How Emerging Brands Expand the Promise of Retail Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery. How Clorox Gets in Front of Back-to-School Consumers The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season. Hello Whipped Targets Gen Z With Foaming Toothpaste Line The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling. Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. Estee Lauder Targets a New Generation of Consumers With Global Fragrance Launch Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. Neutrogena Empowers Consumers to 'Break the Rules' The campaign combines the brand’s dermatologist-backed science with a consumer-first approach. Cutwater Takes the Stress Out of Summer Hosting The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer. Lysol Invites Consumers to 'Address the Mess' the Next Day The brand leveraged actor Jesse Tyler Ferguson for an initiative it hopes will spur a new summer cleaning tradition. 1 2 3 4 5 Next Last
