Influencers

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The retailer’s new affiliate platform highlights how retail media is moving beyond traditional placements.

Here are ways for brands to stay relevant before, during and after major occasions.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Kruger Products has launched new campaigns and a contest ahead of Canada Day.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.