Influencers

The Versed executive joined Archive.com co-founder and CEO Paul Benigeri last month for a conversation that cut past the metrics to the operational realities of influencer marketing at scale.

The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.

Big-box retailer launches two creator programs designed to turn inspiration into purchase.

A limited-edition launch sends candy lovers to stores through a global activation.

Why brands and marketers are falling short and where the opportunity lies.

This session will break down how Air Wick partnered with The Krazy Coupon Lady to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.