Clorox Tests Social-First Commerce With TikTok Shops — and Early Results Are Promising The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales. See Inside Target's Design-Forward New York Concept Store The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus. What Shoppers Really Want in 2026 SheSpeaks’ Aliza Freud and Pathformance’s Elizabeth Johnson unpack the shifting consumer mindset and what it means for brands in the year ahead. From Post to Purchase: Influencers Share What Really Works Aliza Freud, CEO of SheSpeaks, and leading creators, break down what truly makes sponsored content convert. 2025 OmniShopper Awards: Integrated Path to Purchase Activation Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category. Sephora's Creator Storefront Latest Evidence of Retail Media's Evolution The retailer’s new affiliate platform highlights how retail media is moving beyond traditional placements. From Spikes to Synergy: Why Seasonal Moments Need Evergreen Muscle Here are ways for brands to stay relevant before, during and after major occasions. Dove Gives Target a Tea Party We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target. Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools. Kruger Products Highlights Canadian Roots in New Ad Campaigns Kruger Products has launched new campaigns and a contest ahead of Canada Day. 1 2 3 4 Next Last
