Pet Supplies

Walmart, Kroger and others shared retail media-related news and advancements during the month.

For pet brands, it's important to educate shoppers who may not be actively browsing but may still be open to guidance when the right need emerges, according to the head of Chewy Ads.

Petco continued the trend of humanizing pets by encouraging shoppers to learn their pet’s zodiac sign and buy them associated apparel and toys.

PetSmart has bolstered its selection of raw and natural pet food through a partnership with category leader Stella & Chewy’s, giving the brand a dedicated display fixture within most of its stores.

The former Loblaw executive, currently serving as the pet goods retailer's president and chief operating officer, assumes the top spot in September.

The former Albertsons and Walmart executive brings more than 30 years of industry experience to PetSmart.

The "Dog Days of Summer" promotion is part of the retailer’s push to create immersive, pet-first experiences.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

Chewy has upgraded its Chewy Ads retailer media network to help brands better engage with its most loyal shoppers. 

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.