Albertsons Media Collective Now Offers Incremental Multi-Touch Attribution Built with LiveRamp, pioneering retail media solution is being piloted by PepsiCo. P2PI Names 40 Under 40 Class of 2026 The fifth annual awards program spotlights the next generation of leaders in commerce marketing. Pepsi Campaign Declares 'Tailgating Deserves Pepsi' The brand’s refreshed effort featuring Hall of Famer Jerome Bettis and current NFL player Justin Jefferson targets football fans on game day. How Digital Printing Can Help Brands Connect With Today's Shoppers Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement. Pure Leaf Campaign Serves Up Sweepstakes for Tennis Fans The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience. Field Report: Mountain Dew Makes a Big Summer Marketing Push at Circle K PepsiCo’s Mountain Dew is making an aggressive marketing push at Circle K this summer with multiple sweepstakes and exclusive seasonal flavors. Brisk Helps Nintendo With Game Launch Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes. Bubly Uses Y2K Nostalgia for 'Melted Ice Pop' Campaign The brand turned to actor Chad Michael Murray for social effort that includes an exclusive limited-edition bundle at Walmart. Mug Root Beer Campaign Uses Parody Track to Tout New Flavor The brand leverages recording artist Yung Gravy to invite consumers to celebrate a dirty soda-inspired twist on a classic root beer float. Mountain Dew's Spot Focuses on Summer Fun at the Beach The brand leverages actor Danny Trejo for a Baja Blast campaign across linear television, streaming platforms and social media channels. 1 2 3 4 5 Next Last
