The Harris Poll to Keynote P2PI LIVE & Expo
The Harris Poll will deliver the keynote address on the first day of general sessions at the Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo. The event will take place Nov. 12-14 in Schaumburg, Illinois, at Renaissance Convention Center Hotel.
On Wednesday, Nov. 13, Vice President Michele Salomon and Research Director Gabriel Rozenwasser will explore emerging trends redefining consumer behavior in today’s rapidly evolving marketplace.
Their analysis will highlight the growing influence of digital innovation, the rise of conscious consumerism and the increasing expectation for brand transparency and authenticity from brands. The session is scheduled for 1:35-2:25 p.m. CT on the main stage.
Salomon has more than 25 years of research experience, while Rozenwasser has spent eight years supporting a variety of industries and consulting clients such as Lululemon, Mondelez International, Empower, Roku, Justworks and Happify.
Salomon has worked with clients such as the American Heart Association, the American Psychological Association, Randstad and Newsweek magazine. She’s led research that has been published in mainstream media and academic publications. In addition to her role at The Harris Poll, she’s also an Adjunct Instructor at the Fox School of Business at Temple University where she teaches courses on marketing research and consumer buying behavior.
Our premier event promises a packed agenda and blend of education, inspiration and valuable insights through informative sessions covering dedicated topics and tracks.