Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.
DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.
PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance.
