New Product Launches

The Target Beauty Studio will launch on Sept. 10 in more than 600 stores and online at Target.com.

The platform launch follows last year's brand refresh.

Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

The brand’s “Astoundingly Delicious Chicken” effort is at the center of national marketing, retail and experiential activations aimed at bringing more consumers into the category.

Strong demand for C4's seasonal test led to three 2026 summer flavors, including exclusives at Circle K and Casey’s.

Walmart is stocking exclusive packaging from the brand depicting the winners of a “Best Pup” contest as part of the retailer’s larger push to emphasize its pet offerings.

Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers.