New Product Launches

7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.

DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com.

The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer.

Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand.