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Path to Purchase NOW Series 2023
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New Product Launches
Rob's Backstage Popcorn Kroger 'Find a Store' Instagram Update
Raw Sugar Expands to Walmart
Clean personal care brand Raw Sugar launched at 4,000 Walmart stores in February as it continues an aggressive retail expansion.
Paramount Unveils DTC Website
The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime.
Retail Radar: Stores Grow Metaverse Footprint
Recent retail news includes two retailers' foray into the metaverse and NFT space, plus a discount grocer rolls out a limited-edition clothing line.
Best Buy, Roku Build Advertising, Product Partnership
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
Raw Sugar Walmart 'Clean Products' Instagram Update
Mtn Dew Storms Circle K with Another Exclusive
Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.
Mtn Dew 'Purple Thunder' Circle K Translite Sign
Coca-Cola Taps Spanish Star for 'Move' Launch
Coca-Cola Move's debut features a new packaging design as well as a song from Rosalia, an interactive QR code and a metaverse-inspired experience for consumers.
Pink Sauce Walmart 'Giveaway' Facebook Update
Ulta Gets Proactiv Clean
Proactiv launched a line for mild acne and beginner breakouts exclusively at Ulta Beauty in October.
Instacart Expands Tech to Support Independent Grocers
The offerings span ad technology, updates to the order management system, remote smart-cart management and changes to the white-label e-commerce solution.