New Product Launches

Clean personal care brand Raw Sugar launched at 4,000 Walmart stores in February as it continues an aggressive retail expansion.

The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime.

Recent retail news includes two retailers' foray into the metaverse and NFT space, plus a discount grocer rolls out a limited-edition clothing line.

The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.

Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.

Coca-Cola Move's debut features a new packaging design as well as a song from Rosalia, an interactive QR code and a metaverse-inspired experience for consumers.

Proactiv launched a line for mild acne and beginner breakouts exclusively at Ulta Beauty in October.

The offerings span ad technology, updates to the order management system, remote smart-cart management and changes to the white-label e-commerce solution.