Manufacturer

Cost and flavor are the factors most important to consumers purchasing summer holiday food items, according to data from Breaktime Media.

At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing.

Up to 44% of surveyed consumers say they’re planning to cook out a few times a week throughout the summer, according to Breaktime Media.

Speakers from Boots, Dollar General Media Network, Roundel, Bank of America, Clorox, Grocery TV and more will take the stage at the June 25-27 event to discuss the latest retail media topics and best practices.

Here's how CPG brands can maximize retail media budgets for sales impact and sustainable growth.

Here are some helpful tips to interpret, process and apply industry guidance, according to Goodway Group's Angela Meyers.

The rebrand reflects the agency's transformation into an enterprise-wide solutions partner for the global commerce marketing industry.

Dive into AdAdapted's survey of 1,000+ US shoppers, revealing how they engage with grocery retailers' digital platforms and retail media network (RMN) advertising. Learn why 68.6% of consumers make purchase decisions influenced by RMN ads and discover strategies to enhance your brand's digital presence.

The burning inquiries include targeting, measurement and investments.

What brands and retailers need to know about the challenges and opportunities in this rapidly evolving arena.