Learn & Engage With Industry Leaders at P2PI LIVE’s VIP Brand Lunches
On Wednesday, Nov. 13, brand professionals attending the Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, are exclusively invited to partake in the event’s informative and engaging VIP Brand Lunches.
Three different lunches will take place simultaneously from 12:15-1:30 p.m. on day one of general sessions. The opportunity is open to any attendee from a CPG brand and is designed to help you connect with industry peers, engage in insightful discussions and dive deeper into industry trends and challenges.
The peer-to-peer lunch and workshops are as follows:
Option 1: “Winning Big with Coupons in 2025” with The Krazy Koupon Lady
Moderated by Kelly McKay of The Krazy Coupon Lady, this session will combine dynamic peer-to-peer roundtable discussions with hands-on workshops designed to help you optimize consumer promotions for 2025. Whether you're looking to drive incremental growth or fine-tune your promotional offers, this is the perfect space to collaborate with fellow CPG marketers and share insights on what works and what doesn't. Plus, McKay will hand out $250 in Amazon gift cards to a few lucky participants.
Option 2: “Navigating the Convergence of CTV and Commerce” with MiQ (Media IQ Digital North America)
Shopper behavior has changed dramatically in the last few years, and one of the biggest changes is the role connected TV plays in a buyer’s journey. As CTV becomes increasingly addressable and accountable, marketers are leaning into the rich opportunities the convergence of CTV and commerce presents. Attend this special presentation with MiQ’s Oscar Rondon and Priscilla Burchfield to see how the company combines the best of advanced TV and commerce data to help marketers solve fragmentation issues, build smarter customer profiles, identify the best creative to build brand awareness and drive purchases in-store and online.
Option 3: “AI-Driven Written & Visual Content Mastery: CPG Practitioner Insights & Strategies for 2025” with Vizit
Hear from a panel of experts from Vizit, Colgate-Palmolive, Digital Shelf Institute and Kerry Foods on how artificial intelligence has quickly moved from buzzword to critical business tool for CPG creative, marketing and e-commerce teams, and how you can get started or accelerate your usage of AI in your content process. The panel will share:
- Executive perspectives of AI in e-commerce.
- The benefits brands are seeing when using AI in their content, retail media and digital shelf analytics workflows.
- Ways AI is being used to improve collaboration between creative, marketing and e-commerce teams.
- How to test and scale AI across brands and markets.
The VIP Brand Lunches offer a casual yet impactful setting, where attendees can share ideas, build relationships and gain invaluable insights from other top minds in retail and commerce marketing.
P2PI LIVE & Expo will take place in Schaumburg, Illinois, Nov. 12-14, at Renaissance Convention Center Hotel. The premier event promises a packed agenda and blend of education, inspiration and valuable insights through informative sessions covering dedicated topics and tracks.
