How 7-Eleven Leveraged Powerade, Nerds for 'Bring Your Own Cup Day' 7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors. Mastering Discovery to Win Loyalty Amid Fluid Shopper Expectations Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase. P-O-P Spotlight: Holiday Activations Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season. Cadbury 'Discover Your Favourite' Floorstand Cadbury 'Celebrate The Sweetest Season' Floorstand Oreo 'Make Every Moment Merrier' Floorstand Mondelez 'Wholesome And Delicious Snacks' 4-Way Aisle Display 2025 OmniShopper Awards: Digital Four campaigns won OmniShopper Awards in four "Digital" categories. 2025 OmniShopper Awards: Collaborative: Brand-Retailer Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. Sour Patch Kids Case Stacker 1 2 3 4 5 Next Last
