The Ivan D. Combe Lifetime Achievement Award recognizes the outstanding contributions of an individual who has created a lasting impact on the U.S. consumer healthcare industry.
Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.
