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Path to Purchase NOW Series 2023
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Digital Edition Archives
CHPA Recognizes Jim Mackey for Lifetime Achievement
The Ivan D. Combe Lifetime Achievement Award recognizes the outstanding contributions of an individual who has created a lasting impact on the U.S. consumer healthcare industry.
Alka-Seltzer Touts OTC at Amazon
Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
Weather Channel Alka-Seltzer Display Ad
Amazon Alka-Seltzer Brand Showcase
Walgreens 'Save With Walgreens Brands' Sidekick
Pedialyte 'Immune Support' Power Wing
Walgreens 'BOGO Free' Pinterest Ad
Walgreens 'Free 1-Hour Delivery' Pinterest Ad
Alka Seltzer 'Get Fizzin' Fast' Pinterest Ad
Rite Aid Mobile Circular Landing Pages
CHPA Educates Shoppers in Dollar General's OTC Aisle
The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.
Target Tums Shelf Trays