OTC

Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out.

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target.

See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event.

Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays.

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.