OTC

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

The Edgewell Personal Care brand awarded a PC Optimum member a trip to Fan Expo Canada 2026.

Four campaigns won OmniShopper Awards in four "Digital" categories.

84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season.

From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals.

SC Johnson's Glade is selling a limited-edition Americana collection exclusively at Walmart this summer.

Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out.

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target.