Digital Commerce

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

Ahold Delhaize USA is teaming with Pear Commerce to further its digital commerce capabilities across the grocer’s five banners.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

Meet Toronto-based LPi Group, one of the Path to Purchase Institute's member companies.

Chicory's Yuni Baker-Saito, Walmart Connect's Dominic Soria and Danone's MK Woltz break down the effectiveness of off-site and the approaches — and internal structures — that often hold CPG brands back.

Orange Apron Media's Stephenie Cattonar and Vantage's Drew Cashmore explore why strong technology infrastructure is essential for building a scalable retailer media network at P2PI's Retail Media Summit.

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.

The update gives U.S. advertisers more granular visibility into where Amazon DSP campaigns drive sales beyond Amazon.

A member-exclusive report on Target’s strategy to win the modern shopper through exclusive partnerships, high-design store formats and elevated merchandising.