P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.
New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.
The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.
Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.
Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.
Mondelez is one of the first to use Fetch to drive consumers to Albertsons' banners with in-app, purchase-based offers designed to acquire shoppers, increase sales and drive retailer-specific loyalty.
The retailer is leveraging the soon-to-be cultural phenomenon by rolling out more than 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the film’s Nov. 22 release.
P2PI’s CONNECT Hosted Buyer Program unites brands and solution providers for our version of VIP corporate speed dating. The next opportunity will take place in November at P2PI LIVE & Expo.
