Digital Commerce

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.

Epsilon's Gillian MacPherson explains how aligning customer identity and data across teams improves personalization and measurement without needing a complete organizational overhaul.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.

A Snipp consumer report examines how AI is reshaping product discovery, promotions, purchase decisions and brand loyalty.

He's spent his career advocating for change while stretching across functions — all to create a better customer experience.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

SVP Ryan Mayward outlines how the retail giant is lowering ad barriers for smaller businesses, expanding smart in-store displays, and driving higher order values via its AI assistant.

Circle K Canada and Couche-Tard have launched a visit-based loyalty campaign that offers a $10,000 cash grand prize draw.

This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark.

Here's how brands can go beyond simple shopper recognition to a more effective response, writes Epsilon's Heather Campain.