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Solutions & Innovations
Path to Purchase NOW Series 2023
Path to Purchase NOW Series 2022
Retail Intel Webinar Series 2022
Shopper Insights & Measurement Forum
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NEW Digital Shelf Analytics to Improve Your E-Commerce Performance
Directional e-commerce metrics are no longer good enough when optimizing performance requires e-retailer specific reads.
Ride the QR Code Trend for Customer Engagement and Insights
In this free webinar, experts will highlight specific examples of how brands have used QR codes successfully and uncover the keys to a successful mobile customer engagement program
TikTok Tests In-App Purchasing in U.S.
TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.
InMarket’s 2023 Digital Marketing Playbook
Ten strategies for your brand to engage consumers & drive growth in the months ahead
CHPA Educates Shoppers in Dollar General's OTC Aisle
The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.
Target Welcomes Exclusive Being Frenshe Line
Former Disney Channel star Ashley Tisdale brings line of beauty and personal care products to stores and Target.com.
Target Leverages ‘Black Panther: Wakanda Forever’ Release
Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.
Woodman’s Markets Launches Retail Media Portal
The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online.
Lowe’s Expands Off-Site Media With Yahoo
Yahoo integrates its DSP and sustainable identity solution with Lowe’s One Roof Media Network.
Q&A: Lowe's One Roof x Criteo
A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo.
HelloFresh Modernizes Its Retail Media Processes
The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.
Strands Hair Care Brings Customizable Products to Walmart
Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.